Product Marketing Manager

Array is a financial innovation platform that helps digital brands, financial institutions, and fintechs get compelling consumer products to market faster. We deliver a suite of credit and identity monitoring tools, privacy protection, and a financial ads marketplace via embeddable widgets or a clean, modern API.  Our private label offerings help drive revenue and increase engagement for our customers while empowering millions of consumers to achieve their financial goals.

As a remote-first company, we’re focused on providing opportunities for high performing individuals to have deep impact in the fast growing fintech space. A clear mission, a commitment to continuous improvement and a willingness to experiment empower us individually and together deliver the best products for our clients and users.

We are seeking a Product Marketing Manager who is eager to drive product adoption and market growth through compelling messaging and strategic go-to-market initiatives. This role reports directly to our Head of Marketing and will work closely with cross-functional teams to elevate our product’s market presence and accelerate revenue generation. This is an individual contributor position. 

You will:

• Collaborate with the Head of Marketing to develop a comprehensive product marketing strategy that includes product positioning, market segmentation, and go-to-market planning.

• Plan and execute multi-channel product marketing initiatives, including campaigns, content development, sales enablement materials, and product launches.

• Analyze market trends and customer behavior to refine product messaging and maintain a competitive edge.

• Develop and maintain compelling product narratives and collateral that clearly communicate the value proposition of our offerings.

• Work cross-functionally with product, sales, and customer success teams to align strategies and integrate customer feedback into product development.

• Monitor and analyze product performance using analytics tools and data insights to continuously improve market impact.

• Represent our products at industry events and internal meetings, building networks and identifying opportunities for market expansion.

You have:

• 4+ years of hands-on experience in product marketing or related fields with a proven track record of driving product adoption and executing successful go-to-market strategies.

• Demonstrated expertise in developing product positioning, messaging, and marketing collateral across various channels.

• Strong analytical skills with the ability to interpret market data and customer insights to inform strategic decisions.

• Excellent verbal and written communication skills, with the ability to craft engaging and persuasive product narratives for diverse audiences.

• Proficiency with marketing automation, analytics, and CRM platforms (e.g., Google Analytics, HubSpot, Marketo) to effectively manage and measure campaign success.

• A creative and strategic mindset with the ability to tackle complex product marketing challenges and develop innovative solutions.

• A keen interest in staying current with the latest product marketing trends, tools, and best practices.

Pay Transparency: Salary Range: $100,000+ depending on experience.

Expected interviews: Recruiter conversation - Hiring Manager Interview - Loop round: How We Work, Meet other members of the Marketing team.

Array Offers All Full Time Employees the following Benefits and Perks: 

• Full medical, dental, and vision, premiums covered at 100% for full-time employees and 70% for dependents

• Unlimited PTO and sick leave + 14 company holidays to encourage a healthy work-life blend

• 100% 401k match up to 4% with immediate vesting 

• Generous and competitive parental leave for all parents

• $1,000 desk setup subsidy to set-up your unique remote office 

• $100/month to subsidize wifi/cell phone expenses

• Summer Fridays (half-day Fridays) typically from late May to the end of August

• AnniversArray Kits for work anniversaries

Not sure if you meet the Qualifications? We know that folks tend to only apply if they check every box. If you think you have the appropriate qualifications, but don’t meet every single one, we encourage you to still apply. We’d love to hear from you.

One of our core values at Array is to care and support one another, and that’s why we strive to create an environment where everyone feels empowered to bring their best selves to work. Diversity, equity, and inclusion foster collaboration, comfort, and confidence.  We’re at our collective best when we each feel our best.

We are proud to be an equal opportunity workplace; we are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.