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Lead product marketing at Athennian by developing go-to-market strategies, shaping messaging, conducting market research, enabling cross-functional teams, creating content, and measuring performance to drive product adoption and awareness in the legal, tax, finance, and compliance sectors.
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Athennian
Athennian is seeking an experienced Product Marketing Manager with a background in SaaS product marketing within legal, tax, finance, or compliance. The PMM will lead go-to-market strategies, shape positioning and messaging, conduct market research, enable cross-functional teams, create content, and measure performance to drive product adoption and awareness. Key responsibilities include developing GTM plans, crafting narratives for various buyer personas, analyzing markets, collaborating with product and sales teams, creating enablement materials, overseeing content creation, tracking KPIs, and working across functions to align marketing efforts with company goals. The ideal candidate has 5+ years of experience in SaaS, strong communication skills, market knowledge, analytical abilities, collaboration skills, tech-savviness, problem-solving capabilities, and an end-to-end mindset. Benefits include competitive compensation, remote work options, flexible hours, comprehensive health benefits, stock options, a culture of transparency, and more.
Company Overview
Athennian increases trust in business. Our products help legal, finance, and tax teams be transaction and audit-ready by organizing business entity and corporate structure information. Over 370,000 business entities in almost every country are managed on Athennian to automate workflows for ownership, company secretarial, governance, tax, and compliance.
The Role
Athennian is searching for an experienced Product Marketing Manager (PMM) with a proven track record in SaaS product marketing within the legal, tax, finance, treasury, compliance, or regulated industries (e.g., healthcare, insurance). The PMM will collaborate across GTM and product teams to drive strategic positioning and adoption of our innovative product, shaping and evolving our product marketing strategy to consistently deliver customer and prospect value. This role will help design and execute marketing strategies that elevate product awareness and adoption, particularly for emerging features. The ideal candidate possesses expertise in running robust competitive intelligence, product commercialization, and customer feedback programs.
Key Responsibilities:
Go-to-Market Strategy: Execute comprehensive go-to-market (GTM) strategies for new product launches and feature rollouts, ensuring alignment with overall business objectives.
Positioning & Messaging: Shape product positioning and messaging to differentiate our products across verticals. Develop compelling narratives that clearly communicate the value proposition to various buyer personas.
Market Research & Competitive Analysis: Conduct in-depth B2B market research and analysis to identify trends, customer pain points, and competitive threats. Use insights to shape product marketing strategies and provide feedback to product teams.
Go-to-Market Enablement: Partner with the product, sales, implementation, and customer success teams to create impactful enablement materials such as product presentations, sales playbooks, case studies, objection-handling guides, and competitive battlecards.
Content Creation: Oversee the creation of product-related content, including datasheets, white papers, blog posts, website copy, videos, and webinars that effectively communicate product benefits to a B2B audience.
Monitor & Measure Performance: Define and track key performance indicators (KPIs) related to product marketing activities, such as feature adoption rates, and market share. Report regularly on performance and adjust strategies as needed.
Cross-Functional Collaboration: Work closely with product management, sales, customer success, and other teams to ensure product marketing aligns with the broader company strategy and goals.
What you have already achieved:
Experience: 5+ years of product marketing experience in a SaaS technology company.
Education: Bachelor’s degree in Marketing, Business, or a related field.
Strategic Thinking: Ability to think strategically while also executing tactically. Proven experience developing successful go-to-market strategies and positioning complex products in competitive markets.
Communication Skills: Exceptional verbal and written communication skills with the ability to simplify complex technical concepts for non-technical audiences.
Market Knowledge: Strong knowledge of B2B market research methodologies and competitive analysis. Familiarity with customer personas, segmentation, and buyer journey mapping.
Analytical Skills: Data-driven mindset with the ability to analyze data, generate insights, and make informed recommendations. Experience with metrics-driven marketing approaches.
Collaboration: Demonstrated success working cross-functionally in a collaborative environment, especially with product, sales, and demand generation teams.
Tech-Savvy: Familiarity with marketing automation tools, CRM platforms (e.g., HubSpot), product analytics tools (Pendo/FullStory), and other relevant marketing technologies.
Problem Solver: You are an adaptive problem solver, willing to do the work and fill in gaps across roles and responsibilities as needed to make our product successful.
End-to-End Mindset: You use structured, diligent thinking to understand all key components necessary to drive our product's ongoing success.
Location
We have embraced a distributed model of working to reach the best talent in the world. While some roles may require proximity to our Toronto, Calgary and Vancouver offices, roles based outside our office locations can be remote in Canada and the US. Please only apply if you are able to live and work full-time in the US and Canada
Our Culture
Our company thrives in a fast-paced startup environment where every team member plays a critical role in driving success. We value ambitious, results-driven individuals who are not only proactive in identifying opportunities but are also committed to going the extra mile. In our culture, collaboration and initiative fuel our growth as we embrace new challenges, learn constantly, and move quickly to seize opportunities. If you're a go-getter who thrives on impact and thrives in a dynamic setting, you'll fit right in. Our values are:
Outcome Driven: We focus on setting ambitious goals and achieving measurable results, valuing success by the outcomes we deliver.
Wide Responsibility: Our team is empowered to shape success, taking ownership from problem identification to solution implementation.
Learning Mindset: We embrace curiosity, rejecting the status quo and encouraging continuous learning and agility.
Strategic Speed: We make fast, effective decisions and embrace a bias for action to seize opportunities quickly.
Benefits at Athennian
We offer competitive benefits and perks because we believe that happy people produce great results. We are always adding to this list based on employee feedback: generous vacation/sick/flex days, remote work options, flexible working hours, health/dental/vision/group life/gRRSP/LTD/AD&D/EFAP benefits, high growth environment, team-building, day-to-day variety (never a dull moment), MacBook for all employees, stock options, and a culture of transparency.
