Product Marketing Manager
DidomiJob Summary
Didomi is seeking a talented and motivated Product Marketer to join their North American team. As a Product Marketer, you will play a critical role in shaping how their products are positioned, launched, and adopted in the market. You will collaborate across teams to craft compelling messaging, define go-to-market strategies, and ensure customers understand the full value of their solutions. With experience in product marketing, preferably in SaaS or technology-focused industries, you will be responsible for developing clear product positioning and messaging, conducting market research, and creating content that highlights the value of their platform. You will also work closely with Product Managers to ensure alignment between product development and market needs. Didomi offers a competitive salary, flexible remote work options, and equity in a fast-growing company. If you are passionate about privacy, consent management, and creating innovative solutions, this is an exciting opportunity to join a talented team.
Key Responsibilities:
- Market Positioning & Messaging: Develop clear, compelling product positioning and messaging tailored to our North American audience.
- Go-to-Market (GTM) Strategies: Plan and execute GTM strategies for new features and product launches, coordinating efforts across Product, Sales, and Marketing teams.
- Customer Insights: Conduct market research and gather customer feedback to inform product development and marketing strategies.
- Content Creation: Develop marketing materials, including case studies, whitepapers, sales enablement tools, and website content, that highlight the value of our platform.
- Competitive Analysis: Monitor industry trends and analyze competitors to identify opportunities for differentiation.
- Campaign Support: Collaborate with the demand generation team to create campaigns that drive awareness, engagement, and adoption.
- Collaboration with Product Teams: Work closely with Product Managers to ensure alignment between product development and market needs.
- Enablement & Training: Develop and deliver enablement materials and training sessions for internal teams, including Sales and Customer Success, to ensure they can effectively communicate the value of our products.
Qualifications:
- Experience: 3–5 years of experience in Product Marketing, preferably in SaaS or technology-focused industries.
- Market Knowledge:
- Skills:
- Tools: Experience with tools like HubSpot, Salesforce, or similar marketing and sales platforms is a plus.
Recruitment process:
- First Interview: A conversation with our Senior Talent Acquisition Manager to assess fit and experience.
- Second Interview: In-depth discussion with our VP of Product.
- Task Assignment: A practical task or case study relevant to the role followed by a presentation to our Product Team.
- Offer: Presentation of the job offer to the selected candidate.
