Product Marketing Manager
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- Canada
- Posted
Product Marketing Manager at Swapcard: lead product marketing & sales enablement, develop GTM strategy, create compelling narratives & assets
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Product Marketing Manager
Swapcard
Job Location
Job Summary
Swapcard is seeking a Product Marketing Manager to lead the product marketing and sales enablement functions. The ideal candidate will have a proven track record in building best-in-class product marketing programs and working with products teams from conception through launch. Responsibilities include GTM strategy, product launches, market intelligence, positioning and messaging, sales enablement & success, cross-functional leadership, and content creation. The role requires exceptional communication and stakeholder management skills, as well as strong analytical and project management skills. Swapcard offers a remote-first policy, international team, career growth opportunities, open-minded culture, and generous benefits.
Our Mission
Swapcard is the leading AI-powered event platform designed to drive revenue growth and foster meaningful connections at in-person and hybrid events. We recognize the importance of teamwork in successful events; that's why Swapcard is fueled by a team of innovators who are passionate about helping organizers build future-proof events.
Our Vision
At Swapcard, we believe in the power of meaningful connections. This belief fuels our commitment to pioneering modern solutions that empower organizers to create engaging event experiences.
Guided by our commitment to excellence and collaboration, we aim to redefine the landscape of event technology, setting new standards for engagement, accessibility, and impact.
Our Beliefs
At Swapcard, diversity is at the core of our success. With 42 nationalities represented among our 180+ team members, we champion diversity as a catalyst for creativity, collaboration, and unparalleled innovation.
We believe that by embracing a multitude of backgrounds, cultures, and viewpoints, we can truly understand and cater to the needs of our global community of event organizers and participants.
Our full remote opportunities empower our team to thrive, no matter where they are in the world, fostering a culture of flexibility and inclusion.
Are you a customer driven and highly competent Product Marketer looking for a new challenge? Swapcard is looking for a Product Marketing Manager to lead this function within our marketing team. By joining us, you are guaranteed to have a direct impact in our go-to-market strategy and marketing & sales success.
Reporting directly to the VP of Marketing, this role has both strategic and hands-on execution responsibilities. and will serve as the critical link between product, sales, and marketing. You will lead and transform the product marketing and sales enablement functions, helping set the go-to-market (GTM) strategy and ensuring alignment across marketing, sales, and product teams. And, you will build and maintain a strong understanding of our product roadmap, customer solutions, and the event tech market, including partners and competitors.
This role requires a marketer with a strong vision, who can elevate the quality of product marketing activities, craft compelling product narratives, and adopt innovative approaches to product storytelling and sales enablement. The ideal candidate will have a proven track record in building best-in-class product marketing programs and working with products teams from product/feature conception through launch to broad adoption.
What you'll be doing?
- GTM Strategy: Support pipeline growth through direct & partner sales channels. Research and advise on verticals, segments, personas, themes, and topics for integrated marketing programs and assess their effectiveness.
- Product Launches: Plan the launches of net-new products/features and releases of new capabilities and manage the cross-functional implementation of the plan. Ensure that the GTM roles are enabled to use the latest product capabilities and are ready to take them to market.
- Market intelligence: Be the expert on our buyers - how and why they buy and their buying journey. Conduct research to drive positioning, messaging, and promotion.
- Positioning and Messaging: Define and refine corporate and product positioning, messaging, and value frameworks to differentiate our brand and resonate with target audiences.
- Sales Enablement & Success: Partner with our sales leaders to drive win rate and sales velocity by developing compelling messaging and assets that drive purchase decisions, including sales playbooks, value assessment tools, and presentations. Understand, support, and train our sales channels.
- Cross-functional Leadership: Act as the primary liaison and strategist between product management, sales, and marketing to ensure alignment and seamless execution.
- Competitors: Conduct Win/Loss analysis, create and maintain a knowledge base of the competitive landscape, gain insight to improve differentiation and craft competitive positioning.
- Product roadmap: Track product/feature usage trends to inform product development, pricing/packaging, content, and collateral
- Content: Write expert articles and present at industry events
Your Profile
- Extensive experience in product marketing, with a proven track record of leading successful GTM strategies and product launches.
- 5+ years of B2B product marketing experience in tech / SaaS.
- Exceptional communication and stakeholder management skills, including at the executive level.
- Experience developing messaging and positioning with a focus on transformation, technology, and innovation – a must.
- Demonstrated success in translating product capabilities into compelling product narratives, value propositions, and sales assets.
- Strong cross-functional leadership skills with the ability to align teams and drive collaboration.
- Excellent time and project management skills; must be highly organized and able to work efficiently even with competing priorities.
- Intermediate to Advanced knowledge of product/project management software tools is preferred (Notion is a big plus).
- Data-oriented and analytical skills with keen attention to detail and an ability to synthesize and present feedback for product improvement.
- Collaborative with the ability to work autonomously.
- A good understanding of the events industry will be a big plus.
- Startup mindset - ready to learn and initiate quickly.
- Open-minded team player who embraces changes to processes.
- Appetite for growth, curious to learn new things, and expand skillset!
Swapcard’s Interview process
Our thorough interview process aims to identify exceptional talent to advance our mission while offering you a chance to explore your career potential at Swapcard.
1. Screening Interview with a recruiter from our people team.
2. A remote exercise to demonstrate and assess your skills.
3. Manager review with your future reporting manager
4. Leadership review with one of our department leaders
5. Reference check conducted by our people team
6. Offer
Swapcard's Values
🧠 Curious: We ask questions and try new things. We embrace new experiences and love to learn from others. We are curious about what something is and WHY something is.
👽 Open-minded: We welcome change as well as ideas and feedback from others. We welcome people as they are and learn from each other's personal and professional experiences.
❤️ Human: No masking who we are. Empathy encourages a down-to-earth environment where we all feel comfortable and free to be human. Creating bonds makes it easier to share ideas, give feedback, and ask for help.
✊ Resilient: Our challenges in life have only made us stronger and wiser. We prefer the term “experiment” over “failure” because we always keep trying. We are solution-oriented and find innovative approaches to succeed.
🏅 Ambitious: Nothing is impossible. We're always striving to get better, seize opportunities, and reach the top. We are encouraged to dream big and believe in ourselves.
Benefits & Reasons to Join Swapcard
- International team with 40+ nationalities (more on the way!) 🌍
- Remote-first policy with headquarters in Paris 🗼
- Thriving startup with career growth opportunities 🪴
- Open-minded culture that appreciates differences 👽
- Feedback-driven, supportive & curious team with a DIY mindset 🤔 🛠
- Generous Paid Time Off to ensure you have time for what matters most ❤️🏡
- Remote perks designed to optimize your working experience 🎁
- In-person social gatherings to celebrate our achievements 🏝️
- 100% of your health insurance contribution paid by Swapcard 🏥
- Work-from-home budget (one-off contribution for equipment in addition to your initial equipment setup) 🖇️
- Co-working space budget to support remote work in professional environments 💼
- Learning budget to help you develop new and existing skills 🤓
- Mental health care initiatives to support your well-being 🧘
Equal Opportunity
Swapcard is committed to upholding equal employment practices and making merit-based employment decisions. We welcome individuals from all backgrounds, abilities, and experiences to apply, regardless of race, nationality, religion, sexual orientation, gender identity, pregnancy status, age, marital status, and status as a veteran
