Apollo.io
Shape Apollo's platform narrative by conducting competitive analysis, gathering customer insights, and launching new AI-driven products to stay ahead in the market. Collaborate across teams to ensure successful product launches and growth.
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Apollo.io
Apollo is seeking a product marketer to develop AI across their platform and build out their CRM offering. This role involves synthesizing market insights, monitoring competitors, gathering customer insights, working with product and research teams, running betas, launching new products, and collaborating with marketing and sales. The ideal candidate has experience in product marketing, preferably in the CRM space at a high-growth B2B SaaS company, with strong cross-functional collaboration skills.
Position Overview:
Apollo is looking for a talented product marketer to help us develop AI across the Apollo platform and build out our CRM offering.
This is a career-defining opportunity to shape our product offering to ensure that we are staying one step ahead of the curve.
Your mandate -
Synthesize market insights, monitor competitors, and gather customer insights to deeply understand how the industry is evolving and what customers need
Work hand in hand with product and research to inform and prioritize the roadmap
Run betas to test out new functionality with smaller sets of users
Launch new products and features working with marketing and sales to grow awareness and adoption
This is a highly collaborative role. You will work closely with other Product Marketers, Product, Research, Marketing and Sales. This role reports to the Lead Product Marketing Manager working across CRM and Platform. An ideal candidate will be someone who has experience in Product Marketing and is looking to join an excellent team of Product Marketers at a fast growing company. You come with an understanding of how PMM can add value but are comfortable jumping in and learning as you go. This role is fully remote (but must be based in North America) and will require occasional travel.
Responsibilities:
Shape and evolve Apollo’s platform narrative
Conduct competitive benchmarking and industry analysis
Gather customer insights, partnering closely with research
Work hand in hand with product to shape and build out the roadmap
Test our early offering with beta customers
Launch new products and features
Run coordinated GTM campaigns across marketing and sales
Enable Sales and GTM teams
Qualifications:
5+ years of experience
2+ years of experience at a high-growth b2b SaaS company
Prior experience in the CRM space preferred
Able to make data-driven recommendations and experience partnering with research and analytics teams
Experience partnering closely with product
Experience launching products
Strong cross-functional collaboration - great at working across many teams
Bias toward action. Strong ability to get things done and move things forward
Strong interest and experience working with AI is a big plus
