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Figma is seeking a full-stack Product Marketing Manager to support their core design products. The role involves leading product launches, developing messaging and positioning, managing beta programs, creating educational content, and collaborating with cross-functional teams. Candidates should have 8+ years in product marketing or related roles, experience as a full-stack marketer, ability to learn new products and industries, and track record of managing stakeholders at all levels.
Figma is looking for a “full-stack” Product Marketing Manager to support Figma’s core design products. You will partner with our product, sales, design, and broader marketing teams to build, launch, and drive adoption of new capabilities from product designers. Some of these may be improvements to existing functionality based on user feedback, while others are more 0 -> 1 initiatives that serve as new vectors of growth for our business.
This is a full-time role that can be held from one of our US hubs or remotely in the United States.
What you'll be doing at Figma:
Lead creative, results-driven product launches
Serve as a subject matter expert for the product design areas that you lead
Develop product messaging and positioning that sets us apart from competitors and demonstrates understanding of our customers’ needs
Manage our beta programs, from customer outreach, managing beta communications, coordinating feedback sessions, to promoting customer success stories
Drive deeper engagement of our product through a variety of educational content—blog posts, product tips, best practice guides, live streams, and more
Partner with the broader marketing team to launch campaigns that span web, onboarding, activation, and adoption.
Work with the Sales team to develop impactful enablement resources and arm the team to better position ourselves against other competitors and products
We’d love to hear from you if you have:
8+ years in product marketing or a related role
Direct experience operating as a full-stack marketer, leading cross-functional initiatives from ideation to execution
Demonstrated ability to learn new products and industries—unafraid to dive into the nitty gritty technical details
Track record of being able to manage stakeholders at all levels, from individual contributors to senior executives. Must have experience driving executive-level conversations
Both B2B and B2C marketing experience
Experience with product design/web development tools
At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
