Product Marketing Manager - Sounds & Growth
Splice
- Location
- United States of America
- Posted
Product Marketing Manager for Splice Sounds, driving growth & adoption through data-driven insights & cross-functional collaboration.
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Product Marketing Manager - Sounds & Growth
Splice
Job Location
Job Summary
We are seeking a Product Marketing Manager to lead go-to-market strategies for Splice Sounds, driving growth and adoption through data-driven insights and cross-functional collaboration. The ideal candidate will have 3-5 years of product marketing experience, leveraging customer insights to craft compelling narratives and positioning the product in the music creation space. With a strong understanding of the music industry and creator workflows, this role will champion innovation and stay on top of trends in music production and AI-powered tools. Benefits include competitive pay, unlimited PTO, comprehensive health coverage, and flexible work options. Apply now to join our team!
JOB TITLE: Product Marketing Manager - Sounds and Growth LOCATION: Remote
WHAT YOU’LL DO:
Develop and Execute Go-To-Market Strategies: Lead GTM planning for Splice Sounds. Ensure product launches, feature updates, and marketing campaigns are aligned with business goals and growth.
Drive Growth & Adoption: Partner with Product Management to identify and execute initiatives to increase subscriber acquisition, retention, and engagement, including experimentation with pricing, packaging, and promotions.
Define and Refine Positioning & Messaging: Author compelling narratives for Splice Sounds that differentiate the product, resonate with music creators, and reinforce Splice’s leadership in the music creation space.
Deeply Understand the Customer: Initiate and leverage research to gain insights into music creators, ensuring marketing strategies align with their needs and workflows.
Collaborate Cross-Functionally: Partner closely with Product, Marketing, Data and CX teams to align messaging, optimize campaigns, and drive business impact.
Measure & Optimize Performance: Forecast, monitor and analyze marketing effectiveness using data-driven insights, refining strategies to maximize impact and ROI.
Champion Innovation in Music Creation: Stay on top of trends in music production, AI-powered tools, and creator workflows to position Splice Sounds at the forefront of the industry.
JOB REQUIREMENTS:
3-5 years of Product Marketing experience including
Defining go-to-market strategy, and executing campaigns
Leveraging data-driven insights to make decisions
Capturing and using customer insights
Crafting messaging & positioning that resonates
Cross-functional collaboration
Music/creative industry experience
NICE TO HAVES:
Subscription & Pricing strategy: Experience with measuring and optimizing subscription business performance
Music Production Experience: Hands-on knowledge of DAWs and music creation workflows
Performance Marketing: Understanding of paid acquisition and funnel optimization
Community & Influencer Marketing: Experience engaging creator communities
Partner Communication: Co-ordinating strategic relationships with external partners
SPLICE BENEFITS:
Compensation & Equity: Competitive pay with annual reviews and equity opportunities.
Time Off: Unlimited PTO to recharge and thrive.
Health & Wellness: Comprehensive medical, dental, and vision coverage for you and your dependents.
Retirement Savings: 401(k) plan with immediate vesting and company match.
Parental Support: 12 weeks of fully paid parental leave for non-birthing parents, and 18-20 weeks for birthing parents.
Flexible Work Options: Work remotely or connect at our office hubs and creative spaces worldwide.
Professional Growth: Annual learning budget, leadership programs, and team ambassador opportunities.
Community & Connection: Inclusive events, team meet-ups, and vibrant Employee Resource Groups.
The national pay range for this role is $117,500 - $130,000. Individual compensation will be commensurate with the candidate's experience.
