Programmatic Media Specialist
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- Location
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- Posted
Design and optimize programmatic campaigns using DV360; manage display, native, and video ads; analyze performance data for improved targeting and budget management.
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Programmatic Media Specialist
Cendyn
Job Location
Job Summary
The Programmatic Media Specialist is responsible for designing, executing, measuring, and optimizing programmatic campaigns. They manage display, native, and video campaigns in DV360, analyze performance data, and optimize strategies to meet KPIs. The role requires advanced skills in programmatic advertising tools and a strategic mindset to provide innovative recommendations based on trends and data.
Skills
Google AnalyticsMicrosoft Office Suiteprogrammatic advertisingDigital MediaDV360DSPsAd ExchangesSSPs
Job Purpose
The Programmatic Media Specialist position is integral to the eCommerce digital marketing department, requiring a deep passion for digital media and programmatic and advanced in-platform skills. The Programmatic Media Specialist is tasked with designing, executing, measuring, and optimizing marketing strategies for programmatic campaigns. The Programmatic Media Specialist is expected to develop audience-centric targeting strategies, launch and manage campaigns including bids and budgets, select the best inventory sources, and optimize performance frequently to meet or exceed KPIs. The ideal candidate is resourceful with a strategic mindset and analytical skills to provide innovative recommendations based on trends, market research, and campaign performance data to drive returns for our clients and improve our programmatic execution.
Job Responsibilities
Design, build, and manage numerous display, native, and video campaigns within DV360, focusing on quality assurance and adherence to campaign objectives
Steward campaigns proactively, analyze performance data and KPIs, and make frequent optimizations
Understand DSP auction dynamics and delivery systems to optimize campaign structure and settings, targeting parameters, and creative formats
Own and manage client budgets for programmatic campaigns, monitoring delivery and ensuring proper pacing
Follow best practices for targeting, bidding, budget management, ad operations, recommendations, and reporting, and find new opportunities to test
Write actionable, data-driven insights to drive campaign success and achieve objectives, clearly communicating strategic recommendations to internal teams and clients
Identify new and relevant audience segments and targeting opportunities
Identify emerging trends from performance analysis to inform future programmatic strategies
Cultivate vendor and inventory partner relationships
Maintain a knowledge base on the latest trends in programmatic advertising and digital media, including developments in attribution and the evolving role of display, native, and video in the customer journey
Requirements
BA or BS from an accredited college or university
2+ years of experience managing self-serve programmatic campaigns in a DSP (“hands on keys” buying)
Thorough understanding of real time bidding, DSPs, ad exchanges, and SSPs
Skilled at reporting and writing actionable insights
Competencies
Track record of successfully managing complex programmatic campaigns
Experience with and understanding of tracking and floodlight tags for measurement campaigns and multi-channel attribution
Follow Cendyn Programmatic team processes accurately and effectively
Self-motivated, goal-oriented, able to work in a team environment
Detail-oriented with an analytical approach to achieving objectives and a strong capacity for problem solving
Proven self-starter with ability to manage priorities and expectations
Utilize Microsoft Office suite (Teams, PowerPoint, Excel, Word, etc.) proficiently
Understand lower- and upper-funnel KPIs, with a deep understanding of ROAS
Comfortable working with large sets of data• Convey digital marketing principles clearly and effectively to internal stakeholders
Participate actively and effectively in internal communication channels and meetings
Manage time effectively, handle account responsibilities independently, and collaborate cross-departmentally to drive projects forward
Demonstrate high motivation and collaborative spirit within the programmatic team and across departments, while prioritizing tasks
Experience working remotely and willingness to balance working hours across global time zones
Strong written and verbal communication skills
DV360 experience preferred
Hospitality marketing experience is a plus
Google Analytics certification a plus
Advanced knowledge of Google Marketing Platform and Campaign Manager 360 experience a plus
