
Programmatic Media Specialist
Cendyn
- Location
- United States of America
- Posted
Design and optimize programmatic campaigns using DV360; manage display, native, and video ads; analyze performance data for improved targeting and budget management.
Cendyn
Design and optimize programmatic campaigns using DV360; manage display, native, and video ads; analyze performance data for improved targeting and budget management.
Spruce
Develop mobile applications for Spruce's privacy-first digital identity wallet, focusing on Android and iOS platforms using Kotlin and Swift.
Wealthfront
Design and maintain core datasets at Wealthfront, collaborate with cross-functional teams, ensure high-quality data for impactful decision-making, and contribute to building a best-in-class data infrastructure.
Databento
Marketing professional for next-gen market data provider Databento, driving growth and ROI through digital media and marketing efforts.
Truelogic Software
Join Truelogic as a Sr. Software Engineer to work on a healthcare technology platform that improves pharmacy benefits management. Collaborate with cross-functional teams to develop and maintain a cloud-based web platform using ReactJS, .Net Core, WebAPI, and more.
Grafana Labs
Join Grafana's Observability team as a Staff Software Engineer to enhance observability tools using OpenTelemetry and Prometheus. Collaborate with open-source communities and contribute to Grafana Cloud's platform.
Kueski
Lead product analytics at Kueski, driving data-driven decisions for our BNPL platform in Mexico. Collaborate with teams to enhance products using tools like Amplitude and Tableau. Enjoy competitive benefits including medical insurance and stock options.
StackAdapt
Lead content marketing efforts across EMEA for StackAdapt, driving brand awareness and engagement through innovative campaigns and strategic collaborations with media partners.
TTEC Digital
Lead strategic marketing efforts for TTEC Digital's growing partner ecosystem, collaborating with key technology partners to drive growth and innovation in the customer experience industry.
StackAdapt
Design and develop integration solutions between SaaS systems at StackAdapt. Collaborate with cross-functional teams to ensure seamless data flow and process automation using APIs, web services, and middleware tools. Improve application development posture and troubleshoot issues related to cloud-based integrations.
Newsela
Design user-centric solutions for Newsela's platform across multiple devices. Collaborate with cross-functional teams to solve complex problems and refine designs. Use Figma and design systems to create scalable experiences. Experience in education is a plus.
Upwork
Lead AI/ML initiatives at Upwork, mentor teams, conduct research, and deploy cutting-edge models. Enjoy competitive salary and excellent benefits in a remote-first environment.
Nutrafol
Join Nutrafol as Sr. Associate, Inventory Accounting (3PL Reporting) to handle inventory and revenue accounting, reconcile transactions, and support high-growth operations with strong analytical skills.
Nearform
Join Nearform as a Client Principal to drive enterprise sales and foster client relationships in custom software development. Leverage your expertise to expand our client base and contribute to the growth of Nearform's AI and digital engineering consultancy.
Nearform
Design and build applications using Python and GenAI tools at Nearform. Collaborate on diverse projects, contribute to open-source initiatives, and optimize solutions for scalability and performance while enjoying remote flexibility and wellness benefits.
Mozilla
Join Mozilla's DOM: Core team as a Software Engineer to enhance Gecko and the Web platform through API implementation, standard contributions, and collaboration with cross-functional teams.
Gitlab
As an SRE – FinOps at GitLab, you will drive cloud cost optimization strategies, integrate FinOps principles into system design, and collaborate with cross-functional teams to ensure financial efficiency and compliance. This role offers a remote work environment and comprehensive benefits.
Mozilla
Enhance Gecko's capabilities by implementing web specifications, collaborating with browser teams, and driving Web platform advancements at Mozilla.
Marketing Operations Specialist
Lead the development of our Property Management System (PMS) platform as a Platform Product Manager in the hospitality industry. Drive feature development for mid- and large-sized properties, ensuring scalability and operational efficiency while collaborating with cross-functional teams.
Databricks
Senior SA role leading technical strategy for large enterprise accounts, leveraging big data expertise and ML & AI knowledge.
Cendyn
The Programmatic Media Specialist is responsible for designing, executing, measuring, and optimizing programmatic campaigns. They manage display, native, and video campaigns in DV360, analyze performance data, and optimize strategies to meet KPIs. The role requires advanced skills in programmatic advertising tools and a strategic mindset to provide innovative recommendations based on trends and data.
Job Purpose
The Programmatic Media Specialist position is integral to the eCommerce digital marketing department, requiring a deep passion for digital media and programmatic and advanced in-platform skills. The Programmatic Media Specialist is tasked with designing, executing, measuring, and optimizing marketing strategies for programmatic campaigns. The Programmatic Media Specialist is expected to develop audience-centric targeting strategies, launch and manage campaigns including bids and budgets, select the best inventory sources, and optimize performance frequently to meet or exceed KPIs. The ideal candidate is resourceful with a strategic mindset and analytical skills to provide innovative recommendations based on trends, market research, and campaign performance data to drive returns for our clients and improve our programmatic execution.
Job Responsibilities
Design, build, and manage numerous display, native, and video campaigns within DV360, focusing on quality assurance and adherence to campaign objectives
Steward campaigns proactively, analyze performance data and KPIs, and make frequent optimizations
Understand DSP auction dynamics and delivery systems to optimize campaign structure and settings, targeting parameters, and creative formats
Own and manage client budgets for programmatic campaigns, monitoring delivery and ensuring proper pacing
Follow best practices for targeting, bidding, budget management, ad operations, recommendations, and reporting, and find new opportunities to test
Write actionable, data-driven insights to drive campaign success and achieve objectives, clearly communicating strategic recommendations to internal teams and clients
Identify new and relevant audience segments and targeting opportunities
Identify emerging trends from performance analysis to inform future programmatic strategies
Cultivate vendor and inventory partner relationships
Maintain a knowledge base on the latest trends in programmatic advertising and digital media, including developments in attribution and the evolving role of display, native, and video in the customer journey
Requirements
BA or BS from an accredited college or university
2+ years of experience managing self-serve programmatic campaigns in a DSP (“hands on keys” buying)
Thorough understanding of real time bidding, DSPs, ad exchanges, and SSPs
Skilled at reporting and writing actionable insights
Competencies
Track record of successfully managing complex programmatic campaigns
Experience with and understanding of tracking and floodlight tags for measurement campaigns and multi-channel attribution
Follow Cendyn Programmatic team processes accurately and effectively
Self-motivated, goal-oriented, able to work in a team environment
Detail-oriented with an analytical approach to achieving objectives and a strong capacity for problem solving
Proven self-starter with ability to manage priorities and expectations
Utilize Microsoft Office suite (Teams, PowerPoint, Excel, Word, etc.) proficiently
Understand lower- and upper-funnel KPIs, with a deep understanding of ROAS
Comfortable working with large sets of data• Convey digital marketing principles clearly and effectively to internal stakeholders
Participate actively and effectively in internal communication channels and meetings
Manage time effectively, handle account responsibilities independently, and collaborate cross-departmentally to drive projects forward
Demonstrate high motivation and collaborative spirit within the programmatic team and across departments, while prioritizing tasks
Experience working remotely and willingness to balance working hours across global time zones
Strong written and verbal communication skills
DV360 experience preferred
Hospitality marketing experience is a plus
Google Analytics certification a plus
Advanced knowledge of Google Marketing Platform and Campaign Manager 360 experience a plus