Regional Marketing Manager - SLED

The Basics:

The Regional Marketing Manager, State, Local, and Education (SLED) is responsible for working closely with sales leaders to create and execute high-touch marketing programs geared towards state and local agencies as well as educational institutions.  The Regional Marketing Manager, SLED is responsible for generating quality pipeline from both direct and partner channels, and progressing prospects through the sales cycles, while remaining focused on customer retention and expansion programs as well. 

The ideal candidate will be passionate about supporting creative and effective activities that generate new interest from our target audience, as well as community-oriented events for our existing customers in the market. Day-to-day responsibilities will include supporting and executing a variety of field and partner marketing initiatives and iterating on current event programs based on results/outcomes. 

What you’ll do:

• Coordinate territory planning and execution with sales & marketing stakeholders to build marketing events and program calendar to increase awareness, drive engagement, generate leads, and support conversion rates

• Build a partner strategy along with partner team as well as manage and execute the plan 

• Strategize, build and execute integrated field campaigns that involve email marketing, direct mail, digital, social and other channels as you see fit

• Manage all aspects of event coordination including strategy, event messaging, signage, giveaways, contract negotiation, vendor relations, site selection, registration, agenda scheduling, staffing, on-site production, F&B, & logistics

• Elevate Tanium brand awareness by executing in-region marketing campaigns, tied to corporate marketing initiatives

• Research industry events and marketing/campaign opportunities and evaluate sponsorship based on Tanium’s objectives and target audience

• Conduct post-event/campaign evaluations and ROI analysis; report and share results and recommendations with sales team and marketing teams

• Successfully prioritize and manage multiple projects simultaneously while meeting deadlines and budgets

We’re looking for someone with:

• Education: BA/BS or equivalent industry experience required 

• Minimum of 5-7 years of relevant experience required 

• Minimum 2-4 years of experience with working with state and local government agencies, educational institutions, and public sector partners and distributors

• Proven experience with Salesforce.com and Marketo is desired 

• Proven ability to develop marketing strategies and end-to-end programs that will fulfill strategic goals

• Strong relationship skills with the ability to manage relationships at all levels of the organization 

• Enthusiastic and motivated self-starter with a proven ability to prioritize and manage multiple projects simultaneously while having acute attention to detail 

• Team player with proven track record in working effectively with cross-functional teams

• Strong written and verbal communication skills 

• The ability to travel domestically is required

About Tanium 

Tanium delivers the industry's only true real-time cloud-based endpoint management and security offering. Its platform is real-time, seamless, and autonomous, allowing security-conscious organizations to break down silos between IT and Security operations that results in reduced complexity, cost, and risk. Securing more than 32M endpoints around the world, Tanium's customers include Fortune 100 organizations, top US retailers, top US commercial banks, and branches of the U.S. Military. It also partners with the world's biggest technology companies, system integrators, and managed service providers to help customers realize the full potential of their IT investments. Tanium has been named to the Forbes Cloud 100 list for nine consecutive years and ranks on the Fortune 100 Best Companies to Work For. For more information on The Power of Certainty™, visit www.tanium.com and follow us on LinkedIn and X. 

On a mission. Together. 

At Tanium, we are stewards of a culture that emphasizes the importance of collaboration, respect, and diversity. In our pursuit of revolutionizing the way some of the largest enterprises and governments in the world solve their most difficult IT challenges, we are strengthened by our unique perspectives and by our collective actions.   

We are an organization with stakeholders around the world and it’s imperative that the diversity of our customers and communities is reflected internally in our team members. We strive to create a diverse and inclusive environment where everyone feels they have opportunities to succeed and grow because we know that only together can we do great things. 

Each of our team members has 5 days set aside as volunteer time off (VTO) to contribute to the communities they live in and give back to the causes they care about most.   

What you’ll get 

The annual base salary range for this full-time position is $85,000 to $260,000. This range is an estimate for what Tanium will pay a new hire. The actual annual base salary offered may be adjusted based on a variety of factors, including but not limited to, location, education, skills, training, and experience. 

In addition to an annual base salary, team members will receive equity awards and a generous benefits package consisting of medical, dental and vision plan, family planning benefits, health savings account, flexible spending account, transportation savings account, 401(k) retirement savings plan with company match, life, accident and disability coverage, business travel accident insurance, employee assistance programs, disability insurance, and other well-being benefits.

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