Sales Director - Residential fire

Ajax Systems is an international technology company and Europe’s largest developer and manufacturer of security systems with smart home features. Ajax products form an ecosystem of more than 180 devices. Our technologies protect premises from burglary, detect fire, prevent water leaks, and allow controlling home appliances. Ajax Systems production facilities include three plants—two in Ukraine and one in Turkey. Today, Ajax products protect over 3 million users in 187 countries worldwide and have earned numerous awards for their reliability, ease of use, and innovation. Being recognized at the biggest specialized exhibitions, such as IFSEC, Expoprotection, and Intersec, as well as winning prestigious awards from industry-leading media like PSI magazine and GIT SECURITY, today Ajax is one of the most awarded security systems in Europe.  A large professional team is driving the success and ambitions of our company. Ajax Systems has 4200 employees and continues to scale.

The Global Business Development team consists of strong regional professionals because we know that local experts best understand the specifics of the markets. The Global Business Development team is like-minded people who share the ambitious goals of Ajax Systems. 

Ajax Systems is a Ukrainian success story, a place of incredible strength and energy.

Key Responsibilities:

• Design and execute a comprehensive strategy for the fire alarm product line across the EMEA region, focusing on the UK market.

• Collaborate with the product management team to analyze market trends, customer needs, and competitive dynamics, ensuring market penetration and growth.

• Identify and establish partnerships with the most suitable fire alarm and life safety product distribution channels.

• Ensure products are positioned effectively to maximize reach and revenue.

• Build and nurture relationships with key accounts, including distributors, resellers, and enterprise customers.

• Strategize, plan, and deliver compelling presentations to engage business partners and stakeholders.

• Proactively seek out new business opportunities and coordinate meetings with potential partners to fuel business development.

• Lead negotiations and close deals to secure major contracts and partnerships.

• Regularly visit local authorities, housing associations, electrical contractors, architects, new build developers, M&E contractors, fire and rescue services, and distributors to promote Ajax products.

• Recruit, mentor, and manage a high-performing sales team dedicated to the fire alarm market.

• Establish KPIs, monitor performance, and foster a results-driven culture.

What we are looking for in you:

• Proven track record in sales leadership roles within the domestic fire and life safety industry.

• Passion and enthusiasm for everything you do; the ability to work autonomously, be self-driven, and take pride in your work. 

• Expertise in developing and executing go-to-market strategies in complex markets.

• Exceptional ability to build and maintain relationships with key accounts and stakeholders.

• Strong leadership and team-building skills with experience managing multicultural teams across EMEA.

• Analytical mindset with a strategic approach to sales and market positioning.

• Excellent face-to-face and online communication and presentation skills.

• Willingness to travel extensively across the EMEA region.

• Understanding of local regulations: BS 5839 part 6 and BS 5839 part 1 would be a benefit.

What We Offer:

• An opportunity to work in one of the most recognized and innovative security manufacturers.

• An opportunity to take on new challenges, advance your career, and make a meaningful impact.

• Opportunity to be part of a fast-paced and dynamic environment that encourages creativity, critical thinking, and the exploration of new ideas. 

• Competitive compensation that includes a base salary and performance-related commissions.

• Car allowance and all business expenses covered by the company.