Senior B2B Marketing Manager
CoinsPaidPosted 4/1/2025
Senior B2B Marketing Manager
CoinsPaid
Job Location
Job Summary
CoinsPaid is seeking an experienced B2B Marketing Manager to drive marketing funnel initiatives, conversion rate optimization, and ABM projects. The ideal candidate will have 5+ years of experience in B2B marketing, a strong focus on funnel development, CRO, and ABM, and expertise in CRM platforms, data visualization tools, and cross-channel analytics. As a remote-first company with employees working from 30+ countries, CoinsPaid offers flexible work options, $4,000/year travel stipends, and equity in a fast-growing company. The successful candidate will be part of a passionate team that values growth, development, and collaboration. With numerous awards and recognition for its innovative crypto payment solutions, CoinsPaid is an exciting opportunity to join a rapidly developing international company.
Job Description
CoinsPaid offers ready-to-use crypto payment solutions tailored to business’ every need. Standing at the forefront of mass adoption, our products help businesses gear up for the new era of digital assets. We showed a tremendous growth in terms of transactions and volumes since 2019 and in 2023 were marked by Forbes as the "Best Crypto Payment Gateway for High-Volume Transactions".
Headquartered in Estonia and having 3 international hubs, we are still a remote-first company with employees working from 30+ countries around the world. At CoinsPaid, we are passionate about crypto, fintech and are putting great effort into building a team that will get the world ready for every-day crypto use. If these feel close to you - give us a shout!
We are looking for an experienced B2B Marketing Manager (5+ years of experience) to drive our marketing funnel initiatives, conversion rate optimization, and ABM projects. This role is crucial in optimizing customer journey touchpoints and ensuring effective lead generation and brand awareness strategies.
Responsibilities:
- Develop, create, launch, and optimize marketing funnels for lead generation and brand awareness.
- Optimize conversion rates across various touchpoints to improve marketing efficiency
- Enhance customer journey mapping (CJM) at the initial stages to refine audience engagement
- Plan and execute Account-Based Marketing (ABM) campaigns to target high-value clients
- Work closely with the Marketing Strategist, SEO Manager, Performance Manager, Brand Manager, Content, and Design teams to align marketing efforts
- Utilize cross-channel analytics to track and improve marketing performance
- Generate detailed reports on funnel performance, optimization insights, and campaign outcomes
- Drive performance through established KPIs with quarterly goal-setting and regular progress reviews to ensure continuous improvement and accountability
Requirements:
- 5+ years of experience in B2B marketing, with a strong focus on funnel development, CRO, and ABM
- English B2+
- Expertise in CRM platforms (Salesforce preferred), CDPs (e.g., Segment), and familiarity with data visualization tools (Tableau or similar)
- Strong analytical mindset with the ability to interpret data and improve campaign performance
- Experience with cross-channel analytics and performance tracking
- Proficiency in AI tools for marketing optimization and automation
- Hands-on experience with conversion rate optimization (CRO) strategies
- Strong knowledge of customer journey mapping (CJM) methodologies
- Ability to strategically plan and creatively execute marketing initiatives
- Detail-oriented, data-driven, and a team player with strong collaboration skills
Why should you choose CoinsPaid?
To become a part of this solid team, passionate about their jobs and the crypto industry as a whole. To feel a great team spirit and meet people supporting each other's growth and development. To become a part of a rapidly developing international company and a crypto payments leader. Only in 2024 CoinsPaid was awarded more than 10 times:
- Acquisition International 2024 - Best Crypto-payment Solutions Firm 2024 - Europe;
- World Business Annual Awards 2024 - Leading Blockchain & Cryptocurrency Firm in Europe 2024;
- World Business Annual Awards 2024 - Best Blockchain Initiative Europe 2024;
- World Business Annual Awards 2024 - Best Blockchain Fintech Company Europe 2024;
- Global Brands Magazine Awards - Leading Cryptocurrency Payment Solutions;
- ICA Compliance Awards - Development of Automated Real-time Risk Assessment System;
- Europe Fintech Awards - Crypto Award;
- EiGE Awards - Best Payment Provider 2024;
- World Business Annual Awards 2024 - Best Cryptocurrency Payment Solution Provider Europe 2024;
- World Economic Magazine 2024 - Best Digital Payments Solutions Provider;
- Malta Fintech Awards by Dynamic Events - Payment Services Provider of the Year;
- Global Brands Magazine Awards - Best Crypto Payment Gateway;
- Business Awards UK - Best Cryptocurrency Tech;
- EGR B2B - Best Cryptocurrency Service Supplier 2024;
- Global Cards & Payments Innovation Awards - Best B2B Payments Initiative;
- International Investor Award - Most Advanced Crypto Payment Processing Firm 2024.
Solid facts about CoinsPaid:
- Private and profitable company, registered and licensed in Estonia;
- Secure business, with regular financial and regulatory audits;
- Over 10 years of experience in the blockchain development;
- Over €700M processed in crypto monthly;
- Over 1M transactions processed monthly;
- Over 800 merchants accounts serviced;
- Over 270 team members across 30+ countries.
By joining CoinsPaid now, you’ll participate in building the world's best crypto payment ecosystem, conquering new markets, and popularising cryptocurrencies.
Sounds good? Well then, we can’t wait to see your resume!
