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Senior Brand Manager, International
Impossible FoodsFull Time2d
Job Location
Salary Range
133k - 145k USD / YEAR
Job Summary
The Senior Brand Manager, International at Impossible Foods will oversee the development, commercialization, and go-to-market planning for the international product portfolio in APAC and EMEA. The ideal candidate is a strategic thinker with experience in product management, brand development, and cross-functional collaboration. They will manage the international product commercialization process from concept to execution, lead product road mapping, and partner with external partners. The role requires strong analytical skills, communication, and presentation abilities, as well as the ability to interpret data and inform product development/commercialization decisions. The Senior Brand Manager will report directly to the VP of Marketing, International, and work tirelessly to shape the future of international products at Impossible Foods. This is a full-time, remote position with a salary range of $133,000 - $145,000 per year, plus equity, benefits, and bonus plan.
Impossible Foods was founded to transform the global food system and reduce the impact of climate change by making the world’s most delicious, nutritious, and sustainable meat, fish, and dairy — from plants. We’re building a rockstar team of brilliant, collaborative, mission-driven individuals who take pride in using their diverse skills to contribute to saving our planet.
Want to join the movement? You can help us solve the most urgent, important challenge facing the world today (and have fun doing it).
Job Summary:
The Senior Brand Manager, International will work across multiple disciplines in the company to facilitate the launch of new products in APAC and EMEA, ensuring seamless cross-functional management among several departments including sales, marketing/creative, comms, legal / regulatory, supply, R&D, and operations. The Sr Brand Manager is primarily responsible for developing a product portfolio that drives growth for the Impossible™ brand across the world. This role will oversee the development, commercialization, and go-to-market planning for the international product portfolio in both APAC and EMEA. This means working to grow the core product portfolio, while also leading innovation with new platforms. The ideal candidate is a strategic thinker that is willing to roll up their sleeves and dig into the details on everything from business cases to product artwork changes. This role will report directly to the VP of Marketing, International, and will work tirelessly to shape the future of international products at Impossible™.
Essential Job Functions:
- Manage the international product commercialization process from concept to execution, from writing the PRD to championing products through NPI stage gates to working with co-manufacturing partners
- Lead the product road mapping process for our international markets in APAC and EMEA, taking point on the business case and getting buy-in and alignment from all supply + demand disciplines
- Serve as the single source of truth on Int’l product portfolio development, providing the key information relating to product commercialization specs, timelines, etc for all team members
- Own the NPD process and business case development for new international products, leading the DVP mapping and prospective P&L for new products as you vet routes to market
- Oversee the intersection of product / brand management, leading process on product messaging, claims, and packaging / artwork development
- Triage product commercialization issues that arise, including artwork updates, stickering / labeling, research implications, nutrition requirements and regulatory challenges
- Manage cross-functional product launch teams to ensure open communication and coordination with sales, marketing, comms, finance, legal / regulatory, supply, nutrition, R&D, and operations
- Partner with consumer insights and quality to identify key areas to improve products. Lead the feedback throughout the product improvement process, and analyze the product improvement impacts.
- Design and lead quarterly competitive knowledge share forums around key products and technology, helping the team to stay up to date on emerging trends
- Oversee total international product portfolio, including intersection of SKUs in various markets to optimize production efficiency and ensure consistent processes across the entire portfolio
Basic Qualifications:
- Minimum of a Bachelor’s degree from a four-year college or university, or equivalent experience
- 5-9 years of Brand / Product or Program Management experience at a CPG company
- A “general manager” mentality with the ability to see the big picture and balance conflicting priorities and associated tradeoffs
- Ability to be a creative problem solver who will leave no stone unturned
- Proven track record of overseeing products / product portfolios for a brand, both growing core portfolio and developing new innovation platforms across international markets
- Depth and breadth of knowledge of product commercialization - You’ve written PRDs, championed products through NPI stage gates, and worked with sales / marketing's on launch plans
- Strong ability to interpret data + consumer insights to inform product development/commercialization
- Strong analytical acumen -- you don’t shy away from digging into data in Excel/Google Sheets in order to inform strategic decisions
- Strong communication and presentation skills -- you’re comfortable making a presentation in Google Slides or Keynote, then sharing with project stakeholders
- Experience working with and managing external partners, including distributors, co-manufacturing partners, research agencies, etc
- Excellent writing skills; you can adapt to write both business and creative documents
- Able to collaborate with multiple business owners and external partners
- Ability to manage budgets, timelines and scopes of work.
- Strong preference for experience at a global FMCG / food company and/or disruptor startup, specifically launching new products
Preferred Qualifications:
- MBA or Masters degree
- Experience working at a global brand, specifically working across multiple countries and/or on an international business unit
- Experience working with both R&D / science teams, as well as commercial teams (distributors, co-manufacturers, etc)
- Willingness to travel as needed for team offsites and partner business meetings
$133,000 - $145,000 a year
This U.S. based, full-time position offers the above base salary range + equity + benefits + bonus plan.
Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
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Impossible Foods Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, status as a protected veteran, status as a qualified individual with a disability, or any other trait protected by law.
Impossible Foods offers opportunities to all job seekers including job seekers with disabilities. If you need a reasonable accommodation to assist with your application for employment or interview process, please contact us by sending an email to [email protected] or call 855-877-6365. Resumes or CVs submitted to this email inbox will not be accepted.
If the ability to work remotely is indicated, this role can be performed from any US state except for Alaska, Hawaii, New Mexico, Oklahoma, and Wisconsin.
This role is not eligible for Visa Sponsorship.
