Senior Digital Content & Copywriter

About the Role

Seeking a digital marketing copywriter with 8–10 years of experience in crafting high-converting, on-brand content. Responsibilities include ad copy, landing pages, website and social media content, and scriptwriting to optimize ROAS. Experience in PPC, Display, and B2C/e-commerce is a plus. Must excel at writing and optimizing content for the US market under tight deadlines.

What You’ll Do

• Write High-Impact Ad Copy: Create compelling, high-converting ad content tailored for PPC campaigns across search, display, social, and video platforms. Your words will drive engagement, clicks, and revenue!
• Optimize with Data-Driven Precision: Develop landing page and ad copy strategies that align with business goals, keyword strategies, and CTAs—maximizing conversions while keeping Quality Scores and CTRs soaring.
• Collaborate Across Teams: Work with UX, product, legal, brand, and engineering teams to ensure content aligns with compliance, branding, and user experience best practices.
• Refine & Improve Performance: Track KPIs like Quality Score, CTR, CR, ROAS, and margin—continuously tweaking and testing to boost campaign success.
• Experiment & Innovate: Stay ahead of the game by testing emerging ad formats, platforms, and AI-powered tools to discover new growth opportunities.
• Leverage AI & Automation: Use cutting-edge AI tools to generate high-performing copy, optimizing for engagement, conversions, and profitability.

What We’re Looking For

• Copywriting Powerhouse: 8+ years of crafting high-converting ad copy across multiple channels and web pages—consistently exceeding performance benchmarks.
• Wordsmith Extraordinaire: A master of English and content writing, with a keen eye for optimizing ad copy and landing pages that drive engagement and conversions.
• PPC-Savvy: Familiar with Google Ads & Microsoft Advertising—bonus points if you can tweak copy to outshine the competition!
• AI-Driven & Future-Ready: Comfortable using AI-powered tools to create compelling, on-brand copy across industries, leveraging best practices to maximize impact.
• Creative Meets Data: A natural at blending creativity with performance insights, crafting high-impact CTAs that not only grab attention but drive action.
• Results-Obsessed: You know how to prioritize tasks based on revenue potential, always keeping ROI at the forefront.Team Player with a Growth Mindset: Collaborative, proactive, and always ready to jump in where opportunities arise—because success is a team sport!
• Team Player with a Growth Mindset: Collaborative, proactive, and always ready to jump in where opportunities arise—because success is a team sport!

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About Us

We are a San Francisco based company founded in 2003. Our mission is simple: we help people.  We have democratized professional services by connecting customers with verified and vetted Experts who provide reliable answers at any hour and on any budget. JustAnswer members enjoy round-the-clock access to 12,000+ doctors, lawyers, tech support, mechanics, vets, home repair pros, and more. In the last 20 years, we have helped 10 million customers in 196 countries by answering more than 16 million questions. Our investors are Charles Schwab, Crosslink Capital, and Glynn Capital Management. 

Why Join the Team

With 1,000+ employees, we are growing at an amazing pace. Our hiring criteria: Smart. Fun. Get things done. We love what we do and celebrate our success together, best of all, you get to work at a hot company that’s (drum roll, please) profitable! 

Our JustAnswer Promise

We strive together to make the world a better place, one answer at a time. JustAnswer's mission is to help people. We do this by connecting our members with verified Experts to help answer life's questions and solve problems. It’s not every day in your life that you get to be a part of a simple yet powerful mission. We pride ourselves in doing things the JA Way.

• Data driven: Data decides, not egos
• Courageous: We take risks and challenge the status quo
• Innovative: We're constantly learning, creating, and adapting
• Lean: We focus on customers, using lean testing to learn how to serve them best
• Humble: Past success is not a guarantee of future success

If these things matter to you, come join the team here at JustAnswer!

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Work Environment

JustAnswer, India has adopted a remote-first/hybrid work environment in most locations. Some teams occasionally have the option to meet in person for teaming, collaboration, or social events. With employee well-being as a top priority, where legally permissible, employees must be fully vaccinated against Covid-19 to attend these optional in-person events.

Our Commitment to Diversity

At JustAnswer, we embrace workplace diversity. We believe diversity drives richer insights, fuels innovation, and creates better outcomes. We are committed to attracting and developing an engaged and inclusive workforce. Team members from diverse backgrounds and unique perspectives are crucial to the JustAnswer mission of helping all people. Individuals seeking career opportunities at JustAnswer are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, sexual orientation, gender identity, or any other protected status under all applicable laws, regulations, and ordinances.

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