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Enhance B2B communications at Eventbrite by developing and executing customer engagement strategies, optimizing campaigns, and collaborating with cross-functional teams to drive retention and acquisition.
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Eventbrite, Inc.
Eventbrite is seeking an experienced Lifecycle Marketer to enhance B2B communications and drive customer engagement and retention. The role involves creating and optimizing campaigns, collaborating with cross-functional teams, leveraging data analytics, and ensuring effective communication strategies across various channels. Key responsibilities include campaign development, audience segmentation, performance measurement, and continuous improvement through A/B testing.
Eventbrite has built a world-class events platform and marketplace, enabling entrepreneurs worldwide to build and grow their businesses with live events while helping event-goers discover unique, local things to do.
We are looking for an experienced Lifecycle Marketer who can evolve our B2B communications to help us acquire, engage, and ultimately retain event organizers. You'll do this by partnering with cross-functional stakeholders to uncover insights and identify opportunities to improve cross-channel communications that sell our value.
Lifecycle Marketing is tasked with building strong relationships with event organizers through engaging event lifecycle updates and education, cross-sells and upsells, feature launch announcements, and loyalty and winback campaigns that drive meaningful business impact. We work closely with Product, Product Marketing, Customer Success, Data, Design, Content Marketing, and our business partners. We are a highly cross-functional team that delivers top-tier work by leveraging our collective creativity and strategic prowess.
THE ROLE
This role will be responsible for architecting initiatives that establish customer relationships and inspire engagement and retention. You will be responsible for creating, executing, and maintaining campaigns and marketing plans. In this role, you will need to have a deep understanding of our customers and their journeys, as well as work with cross-functional teams to maximize business impact. You must have excellent written communication skills, a keen attention to detail, be able to manage multiple concurrent projects, and meet tight deadlines. This is a high impact role in which the successful candidate will continually test, learn and iterate in the pursuit of highly-efficient and valuable customer touchpoints.
Develop, execute, and optimize customer campaigns from conception to launch. Leverage Market Research and data analytics insights that inspire either new campaigns or optimizations to existing ones.
Work closely with the rest of the Marketing and Product teams to align campaign strategies and goals across the organization.
Build cohesive user journeys with rigorous segmentation, based on a deep understanding of our customers and their lifecycles
Measure, monitor, and report on performance metrics for all comms types for leadership, deriving key insights from data and suggesting adjustments to strategy and tactics in response
Build, test, and optimize engagement and retention programs, making continuous improvements based on performance, trends, and insights; regularly report out metrics
Collaborate with the rest of the marketing team to create and execute integrated, cross-channel campaigns
Partner with cross-functional teams to identify new opportunities to increase engagement from active and lapsed customers
Assist with distribution efforts in channels outside of email, as needed
4+ years of email marketing experience
Proven track of record of building and optimizing multiple marketing campaigns; equally comfortable building strategic marketing plans and executing at a tactical level
Experience with email delivery platforms, customer relationship management software, and data warehouses, especially Hubspot and Braze
Experience with mobile marketing (push and SMS)
A keen attention to detail and excellent organizational and project management skills
Experience in audience segmentation and targeting
Exceptional communication and writing skills and a track record for delivering clear and compelling customer-facing materials
Experience writing customer-facing content that is on-brand, relevant, and tailored to a specific customer segment/experience
Define, measure, track, and report on relevant metrics. Build and maintain ongoing datasets.
Experience running A/B tests and deriving insights that drive strategy
Strong Excel skills and the ability to manage and analyze large sets of data
'Can-do' approach to a varied workload and resourceful problem-solving instincts
Bachelor’s degree
SQL, Tableau, and/or Salesforce experience
Figma (for minor design edits on the fly)
Active Eventbrite user with a passion for live events
Remote US, with a preference for Austin, Bay Area, or NYC
