Senior Manager, Retail Sales Strategy
Impossible FoodsPosted 2/24/2025
Senior Manager, Retail Sales Strategy
Impossible Foods
Job Location
Salary Range
127k - 165k USD / YEAR
Job Summary
Impossible Foods is seeking a Senior Manager, Retail Sales Strategy to lead the development of retail sales strategies and trade marketing initiatives across various channels. The ideal candidate will have a deep understanding of retail CPG sales, exceptional communication skills, and the ability to effectively juggle multiple priorities in a fast-paced environment. As part of the Retail Leadership Team, this individual will partner with cross-functional partners to build cohesive and integrated materials, programs, and processes. The role offers a competitive salary range ($127,000 - $165,000) + equity + benefits + bonus for sales incentive plan roles. Impossible Foods is an equal opportunity employer committed to diversity and inclusion.
Job Description
Impossible Foods was founded to transform the global food system and reduce the impact of climate change by making the world’s most delicious, nutritious, and sustainable meat, fish, and dairy — from plants. We’re building a rockstar team of brilliant, collaborative, mission-driven individuals who take pride in using their diverse skills to contribute to saving our planet.
Want to join the movement? You can help us solve the most urgent, important challenge facing the world today (and have fun doing it).
Job Summary:
The Senior Manager, Retail Sales Strategy will lead the development of Retail sales strategies and trade marketing initiatives across Grocery, Club, Mass and Natural channels. This leader will be a critical link between Sales, Marketing, Finance and Supply Chain, ensuring alignment of strategies with the customer and channel-specific plans. This individual will leverage data-driven insights, knowledge of the customer landscape and expertise working across CPG functions to optimize Impossible Food’s ability to effectively partner for growth with Retail customers and drive category growth. The ideal candidate possesses a deep understanding of Retail CPG sales, exceptional communication skills, is highly organized and proactive and has the ability to effectively juggle multiple priorities in a fast-paced environment.
The Senior Manager, Retail Sales Strategy will have manager responsibilities for one direct report.
Essential Job Functions:
- Serve as the critical liaison between Marketing and Sales teams, ensuring seamless communication and alignment on priorities.
- Collaborate with Finance, Sales Operations and Category Management to design and optimize trade marketing programs, including promotions and merchandising strategies, to drive brand visibility and customer engagement.
- Partner with product development teams to support new product launches and ensure successful commercialization.
- Facilitate development, distribution and training of critical sales materials, including new item releases, bi-annual sales strategy and brand marketing initiatives, ensuring Retail sales is armed with effective and compelling narratives for use with customers
- Manage and develop direct report, establishing a high productivity Retail Sales Strategy hub
- Build flexible processes that allow sales team to be armed with timely and compelling materials to maximize selling effectiveness, while also securing critical information to feed back into internal workstreams
- In conjunction with cross functional partners, identify ways of working across teams, leveraging each’s expertise to build cohesive and integrated materials, programs and processes
- Understand and balance cross functional stakeholder needs, managing to the optimal outcome that enables Impossible growth
- As part of the Retail Leadership Team, partner with Retail sales leaders on the right GTM strategy for Impossible and the optimal way to execute across channels
- Ensure critical information is delivered correctly and timely for customer and third party system updates
- Be a strong cross-functional partner to Marketing, Communications, Finance, Accounting, R&D and Supply Chain.
- Challenge the status quo of “how things work” in the food industry to knock down barriers to grow the business faster than any food brand ever has
Basic Qualifications:
- Minimum of a Bachelor’s degree (BA or BS) from a four-year college or university
- 10+ years in CPG with experience across retail sales, trade or channel marketing, customer development or sales operations roles
- Proven success managing multi-stakeholder projects
- Ability to create effective and compelling sales enablement processes and tools
- Strong communication, organization and influencing skills
Preferred Qualifications:
- Preference for experience in selling or working with mid-cycle CPG brands
- Genuine interest and passion for Impossible Food’s mission
- Highly collaborative with all functions (sales, R&D, marketing, communications, finance, supply chain, IT)
- Agility in navigating an ever changing and often chaotic (and exciting) high growth environment
- Well organized, resourceful, positive attitude and driven to excel
- Ability to prioritize, delegate and communicate efficiently and effectively
- Understanding of Retail sales constructs and cycles
- Ability to think strategically, act tactically
- Ability to travel up to 10% of the time
$127,000 - $165,000 a year
This U.S. based, full-time position offers the above base salary range + equity + benefits + bonus for sales incentive plan roles. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Impossible Foods Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, status as a protected veteran, status as a qualified individual with a disability, or any other trait protected by law.
Impossible Foods offers opportunities to all job seekers including job seekers with disabilities. If you need a reasonable accommodation to assist with your application for employment or interview process, please contact us by sending an email to [email protected] or call 855-877-6365. Resumes or CVs submitted to this email inbox will not be accepted.
If the ability to work remotely is indicated, this role can be performed from any US state except for Alaska, Hawaii, New Mexico, Oklahoma, and Wisconsin.
This role is not eligible for Visa Sponsorship.
