Senior Marketing Manager
iHerbJob Summary
This position is located in Japan for iHerb, a health and wellness brand aiming to dominate the global market. The role involves marketing aspects crucial for driving digital marketing initiatives, forming partnerships, and optimizing current channels. Responsibilities include managing paid media strategies, negotiating media buys, and launching campaigns to enhance visibility and grow customer base. The ideal candidate should have strong understanding of e-commerce landscape and passion for digital marketing, with minimum 8 years of relevant experience and fluency in Japanese and English.
This position is located in Japan
Since 1996, iHerb has continued its mission to provide a wide selection of health and wellness products to individuals around the globe at a reasonable cost. iHerb remains vigilant in its pursuit to ensure it maintains an expansive selection of over 35,000 online products to its customers in over 150 countries. Our vision is to be the dominant health and wellness brand globally and to provide the best value for natural products.
This role will be responsible for all aspects of marketing which can help increase overall brand awareness in Japan, improve our retention rate while continuously acquiring net new customers in the region. This role encompasses a diverse set of responsibilities crucial for driving successful digital marketing initiatives.This role will impact the Japan growth strategy, working at both the strategic level and at the tactical level. This requires forming new partnerships while optimizing our current marketing channels such as influencers, Social, affiliates, OOH and day to day management as well as collaborating with cross functional team members internally as well as externally with the partner’s teams.
Develop paid media strategies aligned
with the company’s goals, negotiate media buys, explore new channels, and launch partnerships to enhance visibility with key focus on growing our customer base.
Oversee end-to-end success of creative and new campaign launches; marketing/promotions, campaign localization, local program operations, customer service, and local marketplace communications
Manage the local creative agency and own the relationship with media and PR agencies on how we can improve relevancy in this region.
Report daily, weekly results and progress against sales plan. Analyze reports for the market, translate findings into insights and actionable growth tactics
Lead Influencer marketing in the region and continuously help grow the overall talent pool to reach a wider audience.
Manage and allocate digital marketing budgets across various channels and initiatives, ensuring strategic investment and maximizing client ROI.
Coordinate and lead PR & Events for the local market
Work with the central CRM team on how we can optimize our rewards program to further build loyalty
Proactively research partner's sites to ensure accuracy and delivery of our content, while continuously looking at ways to improve our brand position.
Support Japan team to define commercial strategies and trade marketing calendar to accelerate sales for each region
Minimum Qualifications
The ideal candidate should demonstrate strong understanding of the e-commerce landscape and genuine passion for digital marketing, particularly in driving performance-based results. This passion fuels their motivation to stay updated with industry trends, experiment with new strategies, and continuously optimize campaigns to achieve the best possible outcomes.
The duties and responsibilities described above may provide only a partial description of this position. This is not an exhaustive list of all aspects of the job. Other duties and responsibilities not outlined in this document may be added as necessary or desirable, with or without notice.
Location:
Remote/Hybrid role, based in Tokyo, Japan
Experience and Education Requirements:
Minimum 8 years of relevant e-commerce experience
Bachelor’s degree required.
Must be fluent in Japanese and English
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