Senior Marketing Manager, APAC
AiraloPosted 3/7/2025
Senior Marketing Manager, APAC
Airalo
Job Summary
Airalo is a travel-tech company that revolutionizes the telecom industry through its eSIM store. The company is looking for a Senior Marketing Manager to shape its presence and growth in the APAC region. As a marketing manager, you will be responsible for developing and executing go-to-market strategies, managing multi-channel marketing campaigns, and identifying strategic brand and commercial partnerships. You will work with a highly collaborative, fully remote global team and have opportunities for professional growth and development. With benefits such as health insurance, work-from-anywhere stipend, and annual wellness & learning credits, Airalo offers a competitive package for the right candidate. If you are a self-disciplined and detail-oriented individual who values authenticity and collaboration, this could be an exciting opportunity for you to join a dynamic team and contribute to the company's rapid expansion.
Job Description
About Airalo
Alo! Airalo is the world’s first eSIM store that helps people connect in over 200+ countries and regions across the globe. We are building the next digital service that revolutionizes the telecom industry. We are a travel-tech company and an equal-opportunity environment that values and executes diversity, inclusion, and equity. Our team is spread across 50+ countries and six continents. What glues us together is our commitment to changing the way you connect.
About you
We hope that you care deeply about the quality of your work, the intrinsic worth of tasks, and the success of your team. You are self-disciplined and do not require micromanagement in terms of your skillset and work ethic. You do your best to flourish as an individual every day while working hard to foster a collaborative team environment. You believe in the importance of being — and staying — authentic, honest, positive, and kind. You are a good interlocutor with clear and concise communication. You are able to manage multiple projects, have an analytical mind, pay keen attention to detail, and love to get your hands dirty. You are cognizant, tolerant, and welcoming of vulnerabilities and cultural differences.
About the Role
Position: Full-time / Employee
Location: Remote-first
Benefits: Health Insurance, work-from-anywhere stipend, annual wellness & learning credits, annual all-expenses-paid company retreat in a gorgeous destination & other benefits
This is an exciting opportunity for a dynamic marketing professional to shape Airalo’s presence and growth in the APAC region. As a Marketing Manager, you will play a pivotal role in building brand awareness, driving customer engagement, and contributing to the rapid expansion of an emerging category that is transforming the way travelers stay connected. You’ll be part of a highly collaborative, fully remote global team, working in a fast-paced environment where innovation and impact go hand in hand.
Responsibilities include but are not limited to
- Develop and execute go-to-market strategies to drive user acquisition and new customer revenue.
- Plan and manage multi-channel marketing campaigns across TOFU, MOFU, and BOFU.
- Optimize paid media strategy in collaboration with Performance Marketing and/or media agencies.
- Identify and grow strategic brand and commercial partnerships for cross-promotional initiatives.
- Work with internal and external teams to execute marketing plans effectively.
- Monitor and optimize campaign performance based on data-driven insights and KPIs.
- Ensure budget efficiency and maximize revenue opportunities across marketing spend.
- Track and measure campaign effectiveness, implementing improvements as needed.
- Oversee marketing operations, including invoicing, billing, and partner evaluations.
- Coordinate with internal teams and external partners to execute campaigns smoothly.
- Conduct post-campaign analysis to refine future strategies.
Requirements
- A full-stack marketer with experience managing fully integrated communications and is comfortable working with an agency to deliver both always-on content and campaigns.
- 7+ years of experience in a digital-first environment, working either in an in-country/multi-market role or a regional remit covering APAC/SEAExperience in the travel, telco, e-commerce industry is preferred but not essential
- Possess an innovation mindset, which embraces “test-and-learn” and is able to apply this to identify key projects and champion identified projects outside of campaign planning
- Must be fluent in English and one or more Asian Languages
#APAC
We sincerely thank all applicants in advance for submitting their interest in this opportunity. Airalo is an equal opportunity employer and values diversity, equity & inclusion. We do not discriminate on the basis of race, religion, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We are committed to providing reasonable accommodations upon request for individuals with disabilities throughout our job interview process.
