Emburse company logo

Senior Marketing Operations Manager II

EmbursePosted 3/13/2025

Emburse logo

Senior Marketing Operations Manager II

Emburse

Job Location

Canada

Job Summary

We are seeking a Senior Marketing Operations Manager at Emburse, a leader in travel and expense solutions. The role involves managing marketing automation tools like Marketo, DemandBase, and Salesforce, as well as troubleshooting technology integrations and collaborating with the Marketing Data Manager to implement data hygiene practices. The ideal candidate will have 6-8 years of experience in marketing operations, proven ability to collect and analyze data, and experience managing and administering the marketing tech stack. Emburse offers a competitive pay, flexible work environment, and opportunities for career growth and innovation. As part of a growing team, you will own and manage processes that ensure best practices in lead generation and database management, driving business value and inspiring extraordinary results. With a focus on scalability, efficiency, and customer engagement, this role is perfect for a hands-on professional looking to make an impact. Emburse provides equal employment opportunities and a culture that empowers employees to succeed.

Job Description

Who We Are:
At Emburse, you’ll not just imagine the future – you’ll build it. As a leader in travel and expense solutions, we are creating a future where technology drives business value and inspires extraordinary results. 
Marketing operations is central to the work we do and the culture we are creating. Your expertise and experience in marketing automation will help us grow our global demand generation engine to fuel our growth, continuously improve, and exceed our targets.
Beyond your technical knowledge, you will bring a well-rounded perspective on marketing. You will be familiar with a range of marketing activities and technologies such as inbound and outbound marketing, SEO, demand waterfall, ABM, conversion rate optimization, etc. To be clear, this is a hands-on role as part of a growing team.
As a Senior Marketing Operations Manager, you will work to create scalable processes that ensure best practices in lead generation and database management. You will be working in a fast-paced environment managing multiple priorities at once.

What You Will Do

    • Own, manage, administrate, and operate: Marketo (MAS), DemandBase (ABM), and Salesforce (lead-to-opportunity CRM) on a day-to-day basis to drive the marketing funnel flow (lead-to-loyal) and customer engagement. 
    • Troubleshoot and triage the Marketing technology stack and its integrations: including but not limited to chatbots, personalization tools, list-uploads, event tech, crowdsourcing, social, and ABM and how these flow to our MAS and CRM. 
    • Collaborate with the Marketing Data Manager to implement strong data hygiene practices and ensure ongoing efficacy of the sales and marketing data sets: managing the daily lead-to-contact flows, noting lead source, campaign attribution, and assignment plus nominal company research for accurate reporting. 
    • Execute database segmentation and persona-driven list creation.
    • Implement ongoing programs to increase conversion rates, prevent contact fatigue and ensure excellent deliverability.
    • Work across the organization to gather business and technical requirements to ensure Marketing’s technologies meet the organization’s needs. 
    • Gain a deep understanding of the downstream impacts of new decisions and how to retool the Marketing stack based on proposed changes and business needs.  
    • Act as liaison between Marketing and RevOps departments to relay business requirements and needed system enhancements

What You Will Bring

    • Minimum of 6-8 years of experience in a Marketing Operations Role
    • Proven ability to collect, analyze and present data
    • Ability to manage and administer the marketing tech stack (Marketo - Measure and Engage, Demandbase, Drift, Salesforce, etc.)
    • Experience managing and monitoring data quality between MAS and SFDC
Why Emburse?
Finance is changing—and at Emburse, we’re leading the way. Our AI-powered solutions help organizations eliminate inefficiencies, gain real-time visibility, and optimize spend—so they can focus on what’s next, not what’s slowing them down.
• A Company with Momentum – We serve 12M+ users across 120 countries, helping businesses modernize
 their finance operations.
• A Team That Innovates – Work alongside some of the brightest minds in finance, tech, and AI to solve real-
 world challenges.
• A Culture That Empowers – Competitive pay, flexible work, and an inclusive, collaborative environment that
 supports your success.
• A Career That Matters – Your work here drives efficiency, innovation, and smarter financial decision-making
 for businesses everywhere. 
Shape your future & find what’s next at Emburse. 
Emburse provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Emburse complies with applicable state and local laws governing nondiscrimination in employment in every location where the company has facilities. This policy applies to all terms and conditions of employment.

Related Jobs

Senior Marketing Operations Manager

Twilio

Senior Marketing Operations Manager

Jane App

Marketing Operations Analyst II

Rackspace

Marketing Operations Manager

Automattic

Marketing Operations Manager

Conga