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Senior PR Manager
CoinsPaidJob Summary
CoinsPaid is a leading crypto payment solutions provider with a strong presence in the European market. As a Senior PR Manager, you will be responsible for creating and executing communication plans to enhance the company's visibility and reputation. You will also identify and leverage existing news pegs, generate fresh story ideas, and secure media coverage for company announcements and events. With a team of 270 members across 30+ countries, CoinsPaid offers a dynamic work environment with flexible remote work options and opportunities for growth and development. By joining the company, you will contribute to building the world's best crypto payment ecosystem and popularizing cryptocurrencies. The company has received numerous awards and recognition for its innovative solutions and commitment to the crypto industry.
Responsibilities:
- Create and execute communication plans to enhance the company's visibility and reputation in the EU crypto payments sector
- Actively seek, identify, and leverage existing news pegs to promote the company's presence in the market
- Generate fresh news angles and story ideas to maintain a continuous flow of positive coverage
- Secure and manage media coverage for company announcements, events, and thought leadership
- Cultivate and maintain relationships with key media outlets, journalists, and influencers
- Identify and engage with relevant B2B influencers to amplify brand messaging and establish thought leadership
- Collaborate with content creators and SEO specialists to optimize content for search engines
- Craft compelling advertorials that align with the brand and resonate with the target B2B audience
- Support partnership initiatives through effective communication strategies
- Collaborate with cross-functional teams, including marketing, sales, and product development
Requirements:
- Proven experience 4+ years in PR and Communications
- Proven knowledge and experience in fintech, crypto or payments industries
- Exceptional written and verbal communication skills
- Strong relationships with both local and national business and industry media outlets across EU
- Solid experience with social media and content marketing
- Experience in measuring PR activities
- Previous success in executing effective PR campaigns in the crypto sector
- Ability to manage multiple projects simultaneously and meet tight deadlines