Senior Product Manager, Campaigns Platform
BinancePosted 2/19/2025
Senior Product Manager, Campaigns Platform
Binance
Job Location
Job Summary
The Senior Product Manager role at Binance involves providing product implementation and technical solution support to business units, collaborating with cross-functional teams to enhance user acquisition, and designing the development roadmap. The ideal candidate should have strong analysis skills, excellent communication skills, and experience in managing projects as part of a cross-functional team. They should also be able to handle multiple product requests from stakeholders at the same time and navigate cross-team dependencies in a dynamic organization. With a proven ability to deliver large-scale projects, this role offers opportunities for career growth and continuous learning in a user-centric global organization with a flat structure. Binance is committed to being an equal opportunity employer and values diversity in its workforce.
Job Description
Responsibilities
- Provide product implementation and technical solution support to the business units, especially in User Growth/Marketing areas
- Collaborate with cross-functional teams from around the world to enhance the performance of user acquisition
- Assist in the design of the development roadmap according to the strategic vision and goals
- Conduct Product Requirements Document (PRD), and be able to communicate with Engineers / Designers to ensure our products meet users' needs and are well-prioritized
- Strong analysis skills in defining growth targets, metrics, solutions, and performance tracking
- Manage routine and non-routine campaigns, production rollout and change requests, as well as support new initiatives
- Build up a user-friendly and efficient backends as tools for campaign management for internal users
Requirements
- Bachelor’s degree or above in Computer Science, Information Technology or equivalent work experience
- Excellent communication, written, presentation and interpersonal skills are required.
- Bilingual English/Mandarin is required to be able to coordinate with overseas partners and stakeholders
- Strong problem-solving and collaboration skills and ability to manage projects as part of a cross-functional team
- Logical thinker with ability to identify and articulate rationale, assumptions, and risks
- Ability to handle multiple product requests from stakeholders at the same time
- Working experience with at least 6 years in a fast-growing global company
- Proven ability to deliver large-scale projects and navigate cross-team dependencies in a dynamic organisation
- Proven experience as a Product Manager from the user growth domain is a plus
- Experience in developing and designing campaign platform, activity / task platforms will be a plus
