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Scribd
Scribd is seeking a Senior Product Manager to lead their marketing technology initiatives. The role involves developing and executing the martech product roadmap, evaluating and integrating third-party tools, enhancing customer engagement, driving data-driven decisions, collaborating with cross-functional teams, exploring AI-based tools for customer insights, ensuring compliance with data privacy regulations, and fostering adoption of new technologies. The ideal candidate has experience in product management, particularly in MarTech roles, strong analytical skills, hands-on experience with martech stacks, knowledge of marketing automation platforms, and the ability to work with APIs and data integrations. This position offers a competitive salary range from $114k to $217k annually, along with equity ownership and comprehensive benefits.
We are seeking an experienced Senior Product Manager to lead our marketing technology initiatives. In this role, you will identify and implement MarTech tools that enhance our subscription offerings, drive customer engagement, and support data-driven decision-making. The ideal candidate has strong analytical skills, hands-on experience building and scaling MarTech stacks, and a proven ability to improve marketing outcomes through technology.
You Will:
Develop and execute the martech product roadmap to align with marketing objectives.
Evaluate and integrate third-party tools to enhance marketing capabilities.
Incorporate and manage experimentation tech, to enable partners to assess the effectiveness of various marketing strategies, allowing for data-driven decisions.
Collaborate with product and marketing teams to use technology to improve and personalize the customer journey.
Explore third-party data collection efforts, predictive analytics, and AI-based tools to generate deep customer insights and optimize the customer lifecycle.
Guide the team in applying best practices and maintaining compliance with data privacy and security regulations.
Work with the analytics team to understand performance, derive insights, and inform product roadmap.
Ensure a seamless interface between the MarTech platform and other technology tools within the organization for a cohesive technology ecosystem.
Implement feedback loops to continuously improve martech effectiveness.
You Have:
Minimum of 5 years of experience in product management, with at least 2 years in a MarTech-focused role.
Hands-on experience building or scaling martech stacks for high-growth subscription services.
Strong knowledge of marketing automation, landing page platforms and customer engagement tools.
Strong analytical skills, with the ability to derive meaningful insights from complex data sets.
Ability to work with APIs and data integrations across martech platforms.
Understanding of analytics tools and A/B testing methodologies.
Familiarity with SEO, SEM, and digital campaign tracking.
Familiarity with modern frameworks like CDPs and data pipelines.
Experience managing data governance and ensuring privacy compliance (e.g., GDPR, CCPA).
Strong technical literacy to collaborate effectively with engineering teams.
Exceptional cross-functional collaboration skills.
Excellent communication and leadership skills.
Experience in change management, fostering a technology-friendly environment, and driving adoption of new tools and practices.
At Scribd, your base pay is one part of your total compensation package and is determined within a range. Our pay ranges are based on the local cost of labor benchmarks for each specific role, level, and geographic location. San Francisco is our highest geographic market in the United States. In the state of California, the reasonably expected salary range is between $139,000 [minimum salary in our lowest geographic market within California] to $217,000 [maximum salary in our highest geographic market within California].
In the United States, outside of California, the reasonably expected salary range is between $114,500 [minimum salary in our lowest US geographic market outside of California] to $206,000 [maximum salary in our highest US geographic market outside of California].
In Canada, the reasonably expected salary range is between $144,000 CAD[minimum salary in our lowest geographic market] to $205,000 CAD[maximum salary in our highest geographic market].
We carefully consider a wide range of factors when determining compensation, including but not limited to experience; job-related skill sets; relevant education or training; and other business and organizational needs. The salary range listed is for the level at which this job has been scoped. In the event that you are considered for a different level, a higher or lower pay range would apply. This position is also eligible for a competitive equity ownership, and a comprehensive and generous benefits package.
