Senior Product Manager -Marketing Tech (Growth Systems)
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- Location
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Senior Product Manager - Marketing Tech at Eventbrite
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Senior Product Manager -Marketing Tech (Growth Systems)
Eventbrite, Inc.
Job Location
Job Summary
Eventbrite is seeking a Senior Product Manager for Marketing Tech to drive the strategy and execution of their marketing technology stack. The role involves partnering with marketing teams to define and execute a marketing tech strategy, developing automation, segmentation, and personalization capabilities, and owning the roadmap and implementation of different modes of user communication. The ideal candidate has 8+ years of experience in technical product management, strong technical understanding of marketing automation, CRM, audience segmentation, and personalization platforms, and exceptional communication and storytelling skills. Eventbrite offers a comprehensive benefits package, wellness programs, and a commitment to diversity, equity, and inclusion. This is an exciting opportunity for someone passionate about growth, data, and automation to make a major impact in a fast-growing company.
THE CHALLENGE
At Eventbrite, we empower event creators to reach their audiences and drive event success. Our Marketing Tech/ Growth Systems team is on a mission to build solutions that enable scalable, personalized, and high-impact marketing experiences.
As we continue to evolve, we are looking for a Senior Product Manager to drive the strategy and execution of our marketing technology stack working alongside the Marketing team, shaping how Eventbrite attracts, engages, and retains both event creators and attendees. If you're passionate about growth, data, and automation, and thrive at the intersection of product, engineering, and marketing, this is an exciting opportunity to make a major impact.
THE TEAM
The Marketing Tech team sits at the core of Eventbrite’s growth strategy, responsible for developing the tools, automation, and data intelligence that power our global marketing efforts. We work cross-functionally with marketing, data, engineering, and design to build scalable, efficient, and high-performing marketing systems.
We’re a collaborative, fast-moving, and results-driven team that thrives on solving complex problems with innovative solutions. If you love working in a high-growth environment where your work directly influences millions of event creators and attendees, we’d love to have you on board.
THE ROLE
As the Senior Product Manager for Marketing Tech, you will own and drive the vision, strategy, and execution of Eventbrite’s marketing technology platform. Your work will enable personalized, automated, and data-driven marketing that helps us connect the right users with the right events at the right time.
YOU WILL:
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Partner with Marketing teams to define and execute a marketing tech strategy that enhances Eventbrite’s ability to acquire, retain, and engage users at scale.
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Partner with engineering, data, and marketing teams to develop automation, segmentation, and personalization capabilities across email, push, and sms
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Build scalable and resilient Tech for communications
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Own the roadmap and implementation of different modes of user communication beyond email.
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Support marketing teams in running periodic as well as seasonal campaigns to measure the impact of these marketing initiatives
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Work closely with the data team to build customer 360 view to improve marketing performance and user engagement.
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Lead the evaluation and integration of third-party marketing technology solutions while making informed build-vs-buy decisions.
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Stay ahead of industry trends and emerging technologies in growth marketing, martech, and AI-driven automation.
THE SKILL SET
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Total of 8+ years of experience with a degree in Engineering or Management.
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5+ years of technical product management experience in growth/ marketing tech
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Strong technical understanding of marketing automation, CRM, audience segmentation, and personalization platforms (e.g., Braze, Salesforce Marketing Cloud, Bird, HubSpot).
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Experience building high scale communication infra and integrating with marketing lifecycle tools.
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Consistent track record of bringing strong product thinking to internal solutions and infrastructure, encompassing build vs. buy analyses and large-scale migrations and implementations
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Exceptional communication and storytelling skills that enable clear articulation of vision, strategy, and execution
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Strong analytical, problem solving, and quantitative skills with data-driven approach to decision-making
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Strong prioritization and focus, including comfort making tradeoffs with incomplete information
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Ability to influence team members across all departments and levels of the organization
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Ability to rapidly understand user needs, respond to tight deadlines, and deliver solutions that drive key business metrics
BONUS POINTS
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Prior experience in MarTech
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Familiarity with SQL, and other data analytics tools.
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Background in e-commerce, marketplaces, or event-tech platforms.
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Passion for live events and community-building.
ABOUT EVENTBRITE
At Eventbrite everyone is invited to be their whole self and we cultivate an environment to make sure that is feasible throughout the entirety of an individual's time at Eventbrite. We are committed to providing competitive, valuable and meaningful benefits and experiences for our employees to ensure we meet them where they are in life.
Cultivating a diverse, equitable and inclusive culture where all people are invited and belong is our top priority.
Employees can participate in resource groups and we offer global programming and training throughout the year to support a diverse and inclusive workplace. Read more about our Diversity and Inclusion work for our team, culture, and community.
BENEFITS
We offer comprehensive benefits and a wellness package above and beyond standard medical benefits to support our Britelings’ lifestyle.
Eventbrite's global benefit programs are designed to meet you where you are by offering resources and support for your health, well-being, finances, and family. This includes support in a remote environment, wellness allowance, Carrot family planning benefit, Origin Financial Planning service, and other offerings to ease the mind and body like Modern Health and BriteBreaks (generally the first Friday of every month off).
EQUAL OPPORTUNITY
At Eventbrite, we are dedicated to fostering diversity, equity and inclusion. We welcome individuals from all backgrounds, abilities and experiences to apply, and we make employment decisions on the basis of merit. We are committed to equal employment opportunity regardless of race, color, ancestry, national origin, religion or religious creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender reassignment, gender expression, age, marital status, status as a protected veteran, physical or mental disability, medical condition, genetic information or characteristics, or any other legally protected characteristic.
If, due to a disability, you need an accommodation during any part of the interview process, please let your recruiter know.
