About Airtm:
Airtm believes in a world where people around the developing world are no longer limited by their local employment opportunities. A world where those who are being kept away from the global economy can unleash their global potential. We work to realize this vision by building an end-to-end financial infrastructure capable of supporting low-value cross-border payments.
Our end-to-end solution involves:
1. mass payment services for online marketplaces that create online work opportunities,
2. wallet services for digital entrepreneurs who collect payments for online work, and
3. the financial infrastructure capable of connecting them both.
We are looking for a Senior Product Marketing Analyst to join our team. In this role, you will play a crucial part in shaping the marketing strategies for both our B2C and B2B products. You will be responsible for analyzing market trends, gathering customer insights, and developing data-driven marketing strategies to drive growth and user engagement.
Start-up culture: dynamic position requiring autonomy and multitasking skills. Fully Remote
What you’ll be responsible for:
1)Market and Product Research:
- Understand product adoption / product usage and give us guidelines to where there can be opportunity or threats and may help us with insight to conduct research.
- Analyze customer behavior and preferences to inform product positioning and messaging (interviews, surveys).
- Identify competitor’s partnerships and product strategies and understand opportunities.
2)B2B and B2C Strategy Development:
- Lead product use cases initiatives and work with cross-functional teams to develop and execute comprehensive marketing strategies for both B2C and B2B products.
- Define target customer segments and create tailored marketing plans for each.
- Drive customer conversion and retention efforts through effective campaigns and messaging (internal - Email marketing, onboarding, etc).
3) Data Analysis:
- Turn data into actionable recommendations to improve marketing campaigns and initiatives.
- Track and report on key performance indicators (KPIs).
4) Content Creation:
- Develop compelling content, including product messaging, value propositions, and sales collateral, for both consumer and business audiences.
- Ensure consistent branding and messaging across all marketing channels.
5) Cross Functional Collaboration:
(Marketing, Growth, Sales, Strategy, Operations)
Experience, skills & stack required:
- 3+ years of experience in Marketing or Strategy roles. Advanced Spreadsheets.
- Presentation skills.
- Demonstrated analytical, statistical, and/or quantitative skills/relevant experience. SQL knowledge.
- Intellectual curiosity, critical thinking, and the ability to learn quickly.
Preferred Qualifications:
- Familiarity with the financial industry.
- Spanish and English language advanced.
