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Lead product marketing strategies for Alma's platform, driving provider engagement and client matches through effective campaigns and cross-functional collaboration. Shape the future of mental healthcare with a focus on data-driven decisions and team leadership.
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Alma
Alma is seeking a Senior Product Marketing Manager to lead product marketing efforts for their provider and client matching platform. The role involves developing go-to-market strategies, managing a team, collaborating with cross-functional teams, analyzing market trends, and measuring success through KPIs. Candidates should have 3-5 years of experience in product marketing, strong communication skills, and the ability to thrive in a fast-paced environment. Alma offers comprehensive benefits including remote work options, health insurance, financial wellness programs, and flexible PTO.
Senior Product Marketing Manager
Alma is seeking a dynamic Senior Product Marketing Manager to join our passionate and goal-driven marketing team, reporting to the Senior Director of Product Marketing.
In this role, you’ll serve as the product marketing lead for our product squads focused on enabling seamless provider and client matches and driving provider engagement within our community platform. You will play a pivotal role in shaping how our products create value for our users, ensuring we remain a trusted and indispensable partner in managing their private practice. You’ll lead strategy, manage a small team, and roll up your sleeves to usher in meaningful wins for our customers.
Beyond your immediate contributions, this role provides the unique opportunity to act as a leader within our product marketing team, influencing its vision, direction, and impact across the organization. If you are passionate about driving results, creating meaningful connections between products and users, and shaping the future of mental healthcare, this role is for you.
What you’ll do:
Develop and execute go-to-market strategies for new product launches, enhancements, and campaigns, ensuring alignment with company objectives and customer needs
Manage a Senior Product Marketing Associate, supporting their growth and ensuring alignment with team goals
Craft compelling value propositions, messaging, and positioning that resonate with providers and clients
Partner with cross-functional teams (product, sales, customer success, operations) to ensure alignment and maximize impact
Analyze market trends, customer insights, and competitive intelligence to inform product strategies and drive differentiation
Measure the success of product marketing efforts using KPIs and data-driven analysis
Mentor and collaborate with team members, contributing to the growth and direction of the product marketing function
Who you are:
You have 3-5 years of experience in product marketing; previous experience with marketplaces, membership-based businesses, the healthcare industry, or in a B2B2C context are not required but preferred.
You demonstrate high growth potential and have experience managing direct reports.
You are a strategic thinker, equally committed to thinking big while ensuring tactical excellence and alignment with company goals.
You are an exceptional communicator who can craft compelling narratives and deliver clear, persuasive messaging to diverse audiences.
You relish collaboration and are known for your ability to build relationships and drive alignment in a broad and diverse organization.
You are proficient in using data and insights to inform decisions and demonstrate ROI.
You have a passion for guiding team members, shaping team culture, and driving excellence in your field.
You thrive in a fast-paced environment, comfortably navigating new challenges with creativity and resilience, and context-switching along the way.
Benefits:
We’re a remote-first company
Health insurance plans through Aetna (medical and dental) and MetLife (vision), including FSA and HSA plans
401K plan (ADP)
Monthly therapy and wellness stipends
Monthly co-working space membership stipend
Monthly work-from-home stipend
Financial wellness benefits through Northstar
Pet discount program through United Pet Care
Financial perks and rewards through BenefitHub
EAP access through Aetna
One-time home office stipend to set up your home office
Comprehensive parental leave plans
11 paid holidays, 1 Alma Mental Health Day, and 1 Alma Volunteering Day
Flexible PTO
Salary Band: $145,000 - $175,000
Alma’s compensation philosophy is driven by our company value of building equity. To best ensure pay equity, we typically bring in new hires near the middle of our listed salary bands and we do not negotiate our compensation (i.e. all people hired at the same level & role are brought in at the same salary, equity, and benefits). The recruiter you work with can provide more details on our philosophy.
All Alma jobs are listed on our careers page. We do not use outside applications or automated text messaging in our recruiting process. We will not ask for any sensitive financial or identification information throughout the recruiting process. Any communication during the recruitment process, including interview requests or job offers, will come directly from a recruiting team member with a helloalma.com email address.
