Remote Jobs

ActiveCampaign logo

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Posted
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Kraken logo

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ActiveCampaign logo

Senior Product Marketing Manager, SMS

ActiveCampaign

Job Location

United States of America

Salary Range

124k - 171k USD / YEAR

Job Summary

ActiveCampaign is seeking a Senior Product Marketing Manager to join their team. The ideal candidate will have 5+ years of experience in B2B SaaS product marketing, with a strong understanding of SMS as a marketing channel and experience with SMB, product-led growth, and self-serve sales motions. They will be responsible for defining and owning the go-to-market strategy and tactics for their product area(s), creating compelling narratives, and collaborating with cross-functional teams to drive customer adoption and retention. The role offers a competitive salary range of $124,000 - $170,500 per year, comprehensive health and wellness benefits, generous 401(k) matching program, and access to professional development resources. ActiveCampaign values diversity, equity, and inclusion, and is committed to creating an employee-first culture.

Are you a passionate storyteller with a talent for showcasing how software can empower small businesses to achieve big results? We are looking for a Senior Product Marketing Manager to join our team! As a key member of our Product Marketing team, reporting to our Director of Product Marketing, you’ll own the product go-to-market strategy for your product area(s), collaborating with the GTM teams to bring our messaging and positioning to life. You will drive cross-functional collaboration and alignment to launch product innovations that demonstrate market impact and improve customer adoption. And you’ll partner with our Product team to develop and refine the product roadmap and drive customer value. If this sounds like you, let’s create something amazing together!

What your day could consist of:

    • Go-to-Market Strategy: Define and own the go-to-market strategy and tactics for your product area(s), leveraging market insights, buyer personas, and competitive analysis to inform decisions.
    • Messaging & Positioning: Create compelling narratives for your product area(s) that resonate with ActiveCampaign’s target audiences, highlighting our value and differentiation. 
    • Market Research: Build expertise in the target markets, segments, buyer personas, competitors, and partners for your product area(s). Educate cross-functional teams on market requirements, trends, and competitor capabilities.
    • Launches: Ensure successful product and feature launches by collaborating with the Product and Marketing teams to develop and execute customer engagement programs for your product area(s) that enhance customer satisfaction, retention, and adoption.
    • Subject Matter Expert: Act as the go-to resource for our internal teams for your product area(s).
    • Cross-Functional Collaboration: Work closely with Product, Marketing, Sales, and CX to align on go-to-market strategies, product launches, and campaigns.
    • Field Enablement: Collaborate with the enablement team to ensure the Sales and CX teams have the assets and messaging to connect with buyers effectively.
    • Product Assets and Collateral: Work with the Sales and CX teams to identify and then create compelling internal tools and external collateral to drive growth and adoption of your product area(s).

What is needed:

    • 5+ years of experience in B2B SaaS product marketing
    • MarTech or adjacent industry experience preferred
    • Experience with SMB, product-led growth and/or self-serve sales motions preferred
    • Strong understanding and track record with SMS as a marketing channel preferred
    • Experience and comfort supporting more technical platform-level features preferred
    • Exceptional storytelling skills with the ability to turn complex concepts into innovative marketing messages
    • Strong strategic thinking, analytical, and problem-solving skills
    • Ability to thrive in fast-paced environments, be flexible, and able to adapt to changing scenarios
    • Experience guiding cross-functional teams and collaborating with departments across the organization
    • Superb communications skills across all mediums, and all levels of the organization 
$124,000 - $170,500 a year
Compensation details listed in this posting reflect the base rate only and do not include bonus, equity, sales incentives or other role specific compensation that the role may be eligible for. ActiveCampaign believes in and is committed to equitable compensation practices. The salary range provided above is a good faith estimate of the pay range determined by the location associated with the job posting. The actual salary depends on a candidate’s skills, experience, and work location.
About ActiveCampaign:
ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation. Customers from over 170 countries depend on ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle. 

As a global multicultural company, we are proud of our inclusive culture which embraces diverse voices, backgrounds, and perspectives. We don’t just celebrate our differences, we believe our diversity is what empowers our innovation and success. You can find out more about our DEI initiatives here. 

ActiveCampaign holds the highest customer satisfaction rating among Marketing Automation, E-Commerce Personalization, Landing Page Builders, and CRM solutions on G2.com and is one of only a handful of software solutions with over 10,000 positive reviews. ActiveCampaign has also been named the Top Rated Email Marketing Software on TrustRadius. Learn more and start your free trial at ActiveCampaign.com.

Perks and benefits:
ActiveCampaign is an employee-first culture. We take care of our employees at work and outside of work. You can see more of the details here, but some of our most popular benefits include:

-Comprehensive health and wellness benefits that includes a High Deductible Health Plan (HDHP) fully covered by ActiveCampaign, complimentary access to telehealth and tele-mental health resources, and a complimentary membership to Calm
-Open paid time off
-Generous 401(k) matching program with immediate vesting
-Quarterly Path Perks with options for commuter and lunch benefits (for those reporting to a Hub), or a remote home office stipend
-Access to professional development resources through LinkedIn Learning
-After five years of service, you’ll be eligible for a four-week paid sabbatical leave and a sabbatical leave bonus

ActiveCampaign is an equal opportunity employer. We recruit, hire, pay, grow and promote no matter of gender, race, color, sexual orientation, religion, age, protected veteran status, physical and mental abilities, or any other identities protected by law.

Our Employee Resource Groups (ERGs) strive to foster a diverse inclusive environment by supporting each other, building a strong sense of belonging, and creating opportunities for mentorship and professional growth for their members.