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Lead Workiva's organic social strategy to build audience relationships, create high-value content, and amplify brand value through cross-functional collaboration and data-driven insights.
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Workiva
The Senior Social Media Manager at Workiva is responsible for driving the company's organic social strategy to build and deepen relationships with core audiences. This role involves collaborating with cross-functional teams to elevate internal thought leaders, create high-value content, and amplify the brand's value on social channels. Key responsibilities include building and executing the social strategy, overseeing content creation and management, owning the social media calendar, partnering with stakeholders to execute campaigns, defining and tracking performance metrics, leveraging social listening tools for insights, developing best practices, staying current with industry trends, and managing multiple priorities. The role requires a bachelor's degree or equivalent experience, 6+ years in social media management, preferably in B2B technology. Benefits include a competitive salary range of $106k-$172k annually, discretionary bonus, RSUs, 401(k) match, and comprehensive benefits.
The Senior Social Media Manager is responsible for driving Workiva’s organic social strategy to build and deepen relationships with our core audiences. In this highly collaborative role, you will partner with cross-functional teams to elevate our internal thought leaders, create high-value content, and bring the Workiva point of view to life on social channels. From breaking news reactions to snackable tips and how-to’s, the Senior Social Media Manager will play a key part in amplifying our brand value and differentiation.
What You’ll Do
Build and execute Workiva’s organic social strategy to drive brand awareness, audience engagement, and revenue growth
Oversee the creation, curation, and management of all published content on Workiva’s social channels
Ensure messaging consistency and brand alignment across all postings
Own and manage the social media calendar, ensuring timely and relevant scheduling and posting
Partner with key stakeholders across Marketing and People & Culture teams to execute social campaigns that support business objectives
Define, track, and report on key performance metrics for organic social, while providing actionable insights to optimize future initiatives
Leverage social listening tools to identify trends and gather audience insights that can inform our content strategy
Develop and evangelize social best practices and guidelines to equip employees and internal thought leaders in representing the Workiva brand
Stay current on industry trends and new technologies in social media, applying them to improve engagement and performance
What You’ll Need
Minimum Qualifications
Bachelor’s degree or equivalent combination of education and experience in a related field
6+ years of experience in social media management
Experience in the B2B technology industry
Preferred Qualifications
Demonstrated expertise in social strategy, planning, and building social followings
Excellent written communication skills, with a talent for crafting social copy that drives action and engagement
Strong understanding of the nuances of social media for B2B audiences (accounting and finance focus a plus)
Successful track record of developing and executing large, cross-channel social activations with measurable results
Analytics and SEO knowledge to increase exposure to Workiva’s social channels and other owned media/digital assets
Ability to collaborate and influence cross-functional teams across a global SaaS organization
Adept at managing multiple priorities and stakeholders
Travel Requirements & Working Conditions
15% travel for company events and internal meetings
Reliable internet access for any period of time working remotely and not in a Workiva office
How You’ll Be Rewarded
✅ Salary range in the US: $106,000.00 - $172,000.00
✅ A discretionary bonus typically paid annually
✅ Restricted Stock Units granted at time of hire
✅ 401(k) match and comprehensive employee benefits package
The salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and other relevant factors.
Workiva is an Equal Employment Opportunity and Affirmative Action Employer. We believe that great minds think differently. We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation. Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression genetic information, marital status, citizenship status or any other protected characteristic. We strongly encourage and welcome people from historically marginalized groups to apply.
Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email [email protected].
Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.
Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment.
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