Senior Social Media Manager

Who Are We?

Postman is the world’s leading API platform, used by more than 35 million developers and 500,000 organizations, including 98% of the Fortune 500. Postman is helping developers and professionals across the globe build the API-first world by simplifying each step of the API lifecycle and streamlining collaboration—enabling users to create better APIs, faster.

The company is headquartered in San Francisco and has an office in Bangalore, where it was founded. Postman is privately held, with funding from Battery Ventures, BOND, Coatue, CRV, Insight Partners, and Nexus Venture Partners. Learn more at postman.com or connect with Postman on X via @getpostman.

P.S: We highly recommend reading The "API-First World" graphic novel to understand the bigger picture and our vision at Postman.

The Opportunity

The ideal candidate is equal parts creative innovation and data-driven strategy, with a keen eye for culture and platform-driven trends. As a platform expert, you’ll drive strategy and editorial planning for each of our priority channels (LI, X, YT) and recommend strategies for emerging channels (TT, IG, FB, others).

 You’ll take a test > iterate > scale approach to measure effectiveness of your strategy at both the campaign and channel-level. You’ll partner with cross-functional leaders to support a variety of GTM motions and serve as an internal subject matter expert for best practices. This role will also be responsible for building and driving our influencer marketing initiatives, overseeing recruitment, measurement and reporting. This is an exciting and dynamic position for someone looking to shape a social footprint for a beloved developer brand and product.

What You’ll Do

• Drive growth and editorial strategy for each of Postman’s organic social channels

• Manage creative pipeline, publishing, as well as channel and post engagement

• Partner with cross-functional leaders (Content, PMM, paid, campaigns, others) to bring to life key GTM moments by shaping social strategies that drive to business goals

• Manage creative and influencer agencies to plan and execute campaigns

• Analyze and report social channel and activation performance to quantify the effectiveness of campaigns and drive scalable learnings

• Work with platform partners to ensure the business is adopting the latest product features and best practices

About You

• 7+ years of social strategy, social management and content creation, preferably with experience in SaaS

• A ruthless, data-driven prioritization skillset

• A problem-solving mentality and enthusiastic “can do” attitude

• A body of work that shows off creative flair, strategic mindset and proven results

• A collaborative approach and experience in “building the ship while flying it”

This is a remote role based in the United States & the reasonably estimated salary for this role ranges from $135,000.00 to $155,000.00, plus a competitive equity package. Actual compensation is based on the candidate's skills, qualifications, and experience.

What Else?

In addition to Postman's pay-on-performance philosophy, and a flexible schedule working with a fun, collaborative team, Postman offers a comprehensive set of benefits, including full medical coverage, flexible PTO, wellness reimbursement, and a monthly lunch stipend. Along with that, our wellness programs will help you stay in the best of your physical and mental health. If you have little ones in your family, the creche allowance can help in supporting your work-life balance. Our frequent and fascinating team-building events will keep you connected, while our donation-matching program can support the causes you care about. We’re building a long-term company with an inclusive culture where everyone can be the best version of themselves. 

At Postman, we embrace a hybrid work model. For all roles based out of San Francisco Bay Area, Boston, Bangalore, Noida, Hyderabad, and New York, employees are expected to come into the office 3-days a week. We were thoughtful in our approach which is based on balancing flexibility and collaboration and grounded in feedback from our workforce, leadership team, and peers. The benefits of our hybrid office model will be shared knowledge, brainstorming sessions, communication, and building trust in-person that cannot be replicated via zoom.

Our Values

At Postman, we create with the same curiosity that we see in our users. We value transparency and honest communication about not only successes, but also failures. In our work, we focus on specific goals that add up to a larger vision. Our inclusive work culture ensures that everyone is valued equally as important pieces of our final product. We are dedicated to delivering the best products we can.

Equal opportunity

Postman is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. Postman does not accept unsolicited headhunter and agency resumes. Postman will not pay fees to any third-party agency or company that does not have a signed agreement with Postman.