
Senior Specialist, User Acquisition, UX
AiraloPosted 3/11/2025

Senior Specialist, User Acquisition, UX
Airalo
Job Location
Job Summary
Airalo is a travel-tech company that revolutionizes the telecom industry through its eSIM store. As a Senior Specialist in User Acquisition, you will be responsible for implementing and optimizing performance marketing initiatives, including Google Ads campaigns. You will work closely with the data team and regional directors to understand impact and optimize performance. With 7+ years of experience managing user acquisition campaigns in competitive verticals, you will have strong quantitative and analytical capabilities, as well as presentation skills. Airalo values diversity, equity & inclusion and offers a remote-first work environment with benefits such as health insurance, work-from-anywhere stipend, and annual wellness credits. You will contribute to new and creative growth strategies for customer acquisition and support the team in producing testing frameworks for creative assets.
Job Description
What will you work on:
- Developing and executing mobile app and web acquisition campaigns across various marketing channels (Google Ads, META, among others)
- Own measurement and reporting for acquisition campaigns, identifying insights to optimize performance
- Work closely with the data team and regional directors to understand impact and incrementally
- Staying up-to-date with industry trends, especially in travel, and best practices in mobile app acquisition
- Supporting the team in producing testing frameworks for creative assets and optimization
- Contributing to new and creative growth strategies for customer acquisition
Experience:
- 7+ years of experience managing user acquisition campaigns in performance-driven, competitive verticals
- Deep subject matter expertise in Google Ads (Search, App Campaigns, Performance Max, etc.) and META
- Strong quantitative and analytical capabilities - comfortable with data analysis and able to use data to make recommendations for optimization
- Strong presentation skills and the ability to synthesise their own and other’s thoughts into crisp and effective communications
- Entrepreneurial spirit, able to take risks and put forth new ideas
- Prior experience in the tech, travel, or telecommunications industry is a plus
- Experience navigating data platforms such as Looker, Adjust, Google Big Query is a plus