Senior UX Researcher II - AI

Building the Future of AI UX at HubSpot: A Culture of Collaboration, Curiosity, and Craft

At HubSpot, our AI team is not just researching customers—we’re shaping how businesses and their customers interact with artificial intelligence in helpful, valuable, and intuitive ways. We’re balancing innovation leveraging AI with a strong commitment to delivering real value to our customers.

Our team

Our AI team is growing rapidly— doubling in size this year. This growth is an opportunity to bring in awesome teammates who will help us design in this exciting and highly ambiguous space.

We seek fellow curious, bright, hardworking UXers with a high bar for craft. We need dreamers who also move the mountains they see in the way. Because the field is moving at such great speeds, we don’t see ourselves as experts, and are learning AI real-time. We've approached building AI journeyman expertise as a team.

Researching for AI product experiences is exciting and also full of novel research challenges. Many users don’t know what they want from AI, it’s still a technology in search of a problem. Other users are skeptical, worried about or resistant to using AI. Mental models are still evolving and truly helpful quality is difficult to achieve. We’ve embraced the ambiguity in this space by focusing on speedy exploration, scrappy insights and learning from the quickly evolving marketplace.

We expect researchers to be opinionated and have an ownership mindset, approaching product and user questions with innate curiosity and a healthy dose of optimism.

What we’re up to

Last year we launched CoPilot, an AI-powered conversational interface embedded across every page of HubSpot. The promise of CoPilot is a surface that allows any user at any moment to get AI assistance in context. The natural language interface allows the system to meet the users where they are at without needing to be overly technical.

We also invested in our first generation of AI agents. We learned a lot about the challenges and opportunities agents bring, which has allowed us to envision a more sophisticated evolution into an agent platform this year. This will empower both HubSpot and third-party creators to develop agents tailored to their unique use cases.

At its heart, the work we’re doing is about enabling HubSpot users to unlock their full professional potential. By reducing friction, managing complexity, and amplifying creativity, we’re transforming how businesses use AI to achieve their goals. It’s an exciting time to be at the intersection of AI and UX, and we’re just getting started.

UX at HubSpot

What’s not obvious from the outside (yet) is that UX at HubSpot is on a multi-year arc of transformation.  From the top there’s a deep commitment to building a research culture that feeds our organizational intuition about our customers. We’re investing in craft across all areas of UX including research. You can see this with the caliber of the people we’re hiring, setting exceptionally high standards, seeking the very best to help our entire organization understand at a core level the opportunities and challenges in this quickly evolving industry.