SEO Specialist - Taiwan Market
BinancePosted 4/2/2025
SEO Specialist - Taiwan Market
Binance
Job Location
Job Summary
We are seeking an SEO Specialist to join Binance's Taiwan Market team as a full-time remote employee. As an SEO Specialist, you will be responsible for planning, executing, and optimizing digital campaigns to drive traffic, engagement, and traders. You will also diagnose key growth or decline indicators across marketing channels like SEO and paid ads to identify trends. Your tasks will include developing and delivering insightful reports to clearly communicate findings, collaborating with relevant BU and global teams to co-develop strategies on different products, and monitoring industry trends and competitor activities to inform marketing strategies. We are looking for a candidate with 3+ years of proven success in digital marketing, strong understanding of SEO and Paid ads principles, excellent analytical skills, and business level fluency in English. If you are passionate about the cryptocurrency and blockchain industry, this is an exciting opportunity to shape the future with the world's leading blockchain ecosystem.
Job Description
Job Descriptions:
- Plan, execute, and optimize digital campaigns (SEO, SEM, social media, programmatic) to drive traffic, engagement, and traders.
- Diagnose key growth or decline indicators across marketing channels like SEO and paid ads to identify trends.
- Develop and deliver insightful reports to clearly communicate findings.
- Collaborate with relevant BU and global teams, to co-develop strategies on different product.
- Able to keep up-to-date trend and develop a corresponding strategy for SEO and paid ads.
- Monitor industry trends and competitor activities to inform marketing strategies.
Job Requirements:
- 3+ years of proven success in digital marketing, ideally for an educational or content-focused web3 platform or with a large B2C audience.
- Strong understanding of SEO and Paid ads principles.
- Excellent analytical skills and the ability to interpret data to make informed decisions.
- Business level fluency in English is required to support local and overseas stakeholders.
- Up-to-date knowledge of ranking factors, search engine algorithms, SEO trends and paid ads channels.
- Knowledge or interest in the cryptocurrency and blockchain industry is a strong plus.
