Sr. Director - Paid Social Performance Marketing
hims & hersJob Location
Salary Range
Job Summary
We are seeking a seasoned marketing professional to manage the paid social performance budget for our largest product category, Sexual Health. The ideal candidate has 12+ years of experience in e-commerce marketing, owning an annual budget in the 10-figures, and deep experience in marketing measurement. They will partner with cross-functional teams to develop and execute a testing strategy and roadmap across measurement, creative, and in-platform optimizations. The role requires exceptional quantitative skills, strong communication skills, and attention to detail. We offer competitive salary & equity compensation, unlimited PTO, comprehensive health benefits, and employee discounts. As a remote-friendly company, we value curiosity, ownership, and a drive to improve.
About the Role:
The ideal candidate has a track record of success in roles at growing companies, ideally at a tech, healthcare or consumer startup. You love both building and optimizing, and both strategizing and doing. You are a structured and creative thinker, able to toggle easily between the big themes and the little details. You love data and customer insights and you can prove your ability to learn new systems quickly. And you love working with smart colleagues of varied expertise who share a commitment to putting the customer first!
You Will:
Manage the entirety of the paid social performance budget for our largest and foundational product category: Sexual Health. You will be fiscally responsible for an annual budget well into the 10-figures, and held to strict CPA and ROAS targets
Partner with the product managers, product marketers and editorial teams to identify and address business opportunities
Seamless triangulate between MMM, MTA and Conversion Lift Study readouts to guide your investment strategy
Coach junior talent on your team
Analyze impact, rapidly testing hypotheses and conducting data analysis with a goal of constantly improving the metrics
Collaborate with Creative, Integrated Marketing, Marketing Analytics and Product Marketing, to develop and execute a testing strategy and roadmap across measurement, creative, and in-platform optimizations
Manage the creative production roadmap with external performance creative agencies as well as in-house creative teams
Work closely with our Meta account team, navigating Alphas, Betas and measurement opportunities
Specialize in applying complex/ambiguous data to surface actionable insights and strategies across the customer journey
Launch new and experimental marketing channels in search of sustainable growth
Lead cross-functional teams on projects to help us grow
Continuously build business relationships across functional teams
You Have:
Bachelor's Degree preferably with a focus in an analytical field Required
12+ years of professional experience with evidence of increasing responsibility e-commerce marketing and owning a budget required
Experience owning an annual performance budget in the 10-figures
Prior public company experience required
Deep experience in marketing measurement
Experience with marketplaces or past consulting experience is a plus
Strategic and tactical experience designing, building and executing scalable processes from scratch, ideally in an operations-intensive environment
Exceptional quantitative skills and aptitude
Strong communication skills and attention to detail
Creative problem-solver with excitement to work on cross-functional teams and projects
Our Benefits (there are more but here are some highlights):
Competitive salary & equity compensation for full-time roles
Unlimited PTO, company holidays, and quarterly mental health days
Comprehensive health benefits including medical, dental & vision, and parental leave
Employee Stock Purchase Program (ESPP)
Employee discounts on hims & hers & Apostrophe online products
401k benefits with employer matching contribution
Offsite team retreats
#LI-Remote
