Sr. Growth Marketing Manager - Lifecycle
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- Location
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- Posted
- Salary Range
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Sr. Growth Marketing Manager, Lifecycle at Splice: Use Braze to drive growth through lifecycle marketing strategies and campaigns.
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Sr. Growth Marketing Manager - Lifecycle
Splice
Job Location
Salary Range
122k - 135k USD / YEAR
Job Summary
We are seeking a Sr. Growth Marketing Manager, Lifecycle to join our team at Splice. As a key member of our Lifecycle Marketing team, you will use Braze to tell relevant stories to our users via email, in-app messages, content cards, and plan new lifecycle programs and channels to support our future growth. You will design experiments to drive the business forward and work with product, data, and marketing teams to prioritize, plan, and execute a lifecycle marketing roadmap. We are looking for someone creative and analytical who enjoys getting in the weeds on segmentation and customer journeys, while also thinking strategically about what will drive funnel improvements at each stage. You will own our Lifecycle strategy and execution, build and/or directly oversee the creation and optimization of all of our Lifecycle communications, and report on every initiative you lead. We offer competitive pay with annual reviews and equity opportunities, unlimited PTO, comprehensive medical coverage, and flexible work options.
JOB TITLE: Sr. Growth Marketing Manager, Lifecycle
LOCATION: Remote
THE ROLE:
We’re looking for a Sr. Growth Marketing Manager, Lifecycle to join our Lifecycle Marketing team.
As the Sr. Growth Marketing Manager, Lifecycle, you’ll use our CRM platform, Braze, to tell relevant stories to our users via email, in-app messages, content cards and you’ll plan new lifecycle programs and channels to support Splice’s future growth. You’ll design experiments to drive the business forward and work with product, data, and marketing teams to prioritize, plan, and execute a lifecycle marketing roadmap.
We’re looking for someone creative and analytical who enjoys getting in the weeds on segmentation and customer journeys, while also thinking strategically about what will drive funnel improvements at each stage. We want to tell better stories to our community of music producers and empower them to get started, make progress, and finish their next track with Splice.
WHAT YOU’LL DO:
Own our Lifecycle strategy and execution: current and new programs including emails, in-app messages, content cards and soon, desktop and mobile push notifications
Build and/or directly oversee the creation and optimization of all of our Lifecycle communications
Shepherd users through our marketing funnel — from Registration to Winback
Weave compelling copy into stories and shared insight for our core audience of music producers
Maximize the relevance of our messaging through thoughtful, effective segmentation
Help optimize customer journeys to ensure that users have the best possible in-product experience
Report on every initiative you lead — what worked, what didn’t work, what we learned — and share with relevant stakeholders
Work closely with Marketing, Product, Data, and Engineering
What we’re looking for:
5+ years of experience with Lifecycle marketing — including mastery of Braze, our CRM and LCM orchestration platform
Strong grasp of audience segmentation, customer journeys, and personalization
Excellent project management skills with the ability to navigate a fast-paced environment and operate in ambiguity
Refined technical skills (such as a working knowledge of HTML & CSS), and an understanding of how technical systems talk to each other
Analytical and thoughtful – eager to test new ideas and validate results with the ability to organize and share ideas and insights effectively
You approach the job with humility and a testing mindset, knowing that no one has all the answers and that no Lifecycle Marketing program is ever done
Nice-to-haves:
Music production experience or understanding of music making process
First hand experience with or working knowledge of creators and the creator economy
Prior experience with In-Product Messaging & Mobile Marketing
Prior experience with Looker
Working Python & SQL knowledge
SPLICE BENEFITS:
Compensation & Equity: Competitive pay with annual reviews and equity opportunities.
Time Off: Unlimited PTO to recharge and thrive.
Health & Wellness: Comprehensive medical, dental, and vision coverage for you and your dependents.
Retirement Savings: 401(k) plan with immediate vesting and company match.
Parental Support: 12 weeks of fully paid parental leave for non-birthing parents, and 18-20 weeks for birthing parents.
Flexible Work Options: Work remotely or connect at our office hubs and creative spaces worldwide.
Professional Growth: Annual learning budget, leadership programs, and team ambassador opportunities.
Community & Connection: Inclusive events, team meet-ups, and vibrant Employee Resource Groups.
The national pay range for this role is $122,500 - $135,000. Individual compensation will be commensurate with the candidate's experience.
