Tutor Marketing Manager

ClassDojo's goal is to give every child on Earth an education they love.

We started by building a powerful network for communication. ClassDojo’s flagship app is the #1 communication app connecting K-12 teachers, children, and families globally. Teachers use it to share what’s happening throughout the day through photos, videos, and messages that make parents feel like they’re there. It’s actively used in over 95% of US schools, reaching over 45 million children in 180 countries, with a team of just around 200 people [1]. We are now beginning to use this network to give kids the best learning experiences in the world, far beyond those a standard school can provide, including by building Dojo Tutor.

Dojo Tutor connects kids with caring, experienced teachers for 1:1 tutoring sessions that boost their skills and confidence. We’re already operating at a large scale and regularly hear from families and tutors about how Dojo Tutor is changing kids’ and tutors’ lives for the better. But we’re just getting started and have ambitious goals for growing Dojo Tutor’s reach and impact this year and beyond.

We hire for talent density. Our team comprises the most talented, entrepreneurial, and innovative teammates from around the world, with experience in education and large-scale consumer internet companies, including Instagram, Netflix, Dropbox, Stripe, Uber, Y Combinator, and more. We’re building a company where the most talented people want to work. We believe you’ll do the best work of your life here—and you’ll pioneer the future of education, too.

What you’ll do:

As a marketing manager on the Dojo Tutor team, you’ll build programs and execute campaigns to significantly accelerate our growth and impact, even beyond the considerable scale we’ve already reached. Our primary growth channel to-date has been email, but we see tremendous potential via other channels as well.

One of the unique advantages we have at Dojo Tutor is our network of millions of teachers who use ClassDojo every day. Already, these teachers are referring families to Dojo Tutor, and we know this could become a much larger growth channel for us. This will be your initial focus: you’ll execute campaigns to drive awareness of Tutor among teachers and school leaders in the ClassDojo network and build programs that make it easy and compelling for them to share Tutor with families. To do this, you’ll partner closely with a cross-functional team spanning product, marketing, data science, creative, and operations. 

We’re looking for a driven marketer who is eager to dive in and play a critical role in reaching our ambitious targets. If you’re ready to make a significant impact, we look forward to hearing from you. This is a ~20-hr/wk contractor position with the potential to convert to full-time depending on performance and company needs.

Responsibilities

• Execute campaigns and build programs that diversify us away from email as our primary growth channel, starting by making it easy and compelling for teachers and school leaders to refer families to Dojo Tutor 

• Work cross-functionally with product, marketing, data science, creative, and operations teams to grow our reach and impact

• Measure the impact of your work, share your findings, and regularly refine your approach based on quantitative and qualitative data and your own experience and intuition    

• Understand the space well by connecting regularly with key stakeholders, e.g., teachers, school leaders, families, and tutors, via interviews and surveys

• Identify compelling testimonials from our users and find compelling ways to share them via relevant channels, e.g., in product, via email, via social media

Requirements

• 5+ years of marketing experience at a consumer brand 

• Strong track record of launching and scaling new channels

• Customer champion with experience driving market research and customer insights, both qual and quant

• Excellent storytelling skills—you have a sense for narrative and can create succinct, impactful messaging

• Highly collaborative, with proven ability to work across multiple teams and competing priorities simultaneously

• Inventive problem solver who takes ownership and has a high-level of accountability and follow-through

• Moves faster than is comfortable, an instigator

• Highly empathetic

Bonus experience

• Experience with marketplace businesses

• Experience in edtech or working on products for kids or educators

• Experience with content creation, especially emotional storytelling for social media

• Experience with referral programs

[1] Some more context:

(If you are on LinkedIn, you will not be able to access the hyperlinks below. Once you click apply, you will be directed to our career website (if you are not on there already) and will be able to access the hyperlinks)

• How ClassDojo Connects Parents, Students, and Teachers 

• “Whats New on ClassDojo 2023”

• TechCrunch Article: Second Act comes with First Profits

Click here if you're interested in learning more about what we've been up to.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. In accordance with the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. We are happy to accommodate any disabilities or special needs. We are a distributed company, so we hire regardless of location, as long as you are willing to have significant hours overlap with one of the Americas time zones.

This is a part-time contract position. ClassDojo takes a number of factors into consideration when determining final contract rates, including geographic location, experience, and skillset. The hourly rate range in the United States is estimated between $60/hr and $100/hr.

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