Vice President, Customer Data Strategy

Job Summary:

The Vice President of Customer Data Strategy will be responsible for developing and leading a
comprehensive customer data strategy, using data to personalize customer experiences, grow loyalty and
retention, and drive business growth. This leader will work cross-functionally with marketing, product
management, engineering, merchandising, and customer service teams to ensure we are maximizing the
value of our customer data to achieve our business objectives. This role requires a deep understanding of
e-commerce, customer data platforms (CDPs), personalization, marketing automation, and cutting-edge
applications of AI and predictive analytics.

Key Responsibilities:

● Take ownership of customer data across 50,000+ products and 180 global markets to uncover
actionable insights that drive personalization, engagement, and loyalty.
● Lead cross-functional initiatives to unify data-driven strategies across marketing emails, push
notifications, ads, website, and app to deliver a cohesive customer experience.
● Develop strategies to position iHerb as a personalized health and wellness platform, guiding
customers to the right products and solutions while educating them about health conditions.
● Build and optimize customer segmentation models for tailored marketing, targeted campaigns,
and personalized recommendations.
● Use customer behavior insights to create unified customer journeys that encourage long-term
platform engagement.
● Proactively forecast customer behavior trends, identify revenue opportunities, and implement
strategies to increase Average Order Value (AOV) and long-term customer value (LTV).
● Partner with the Marketing Team to design loyalty-driving initiatives and repeat purchase
strategies, based on personalization.
● Stay at the forefront of health, wellness, and e-commerce trends to inform cutting-edge,
customer-centric strategies.
● Train and collaborate with internal teams to embed a data-driven mindset across all touchpoints.

The duties and responsibilities described above may provide only a partial description of this position.
This is not an exhaustive list of all aspects of the job.  Other duties and responsibilities not outlined in this
document may be added as necessary or desirable, with or without notice.

Qualifications:
● Bachelor's degree in a relevant field to commerce, e-commerce, customer data management and
strategy. Master's degree preferred.
● 10+ years of progressive work experience; at least 5 years in e-commerce and customer data
data management, with at least 3 years in a leadership role.
● Deep understanding of e-commerce, customer data platforms (CDPs), personalization, marketing
automation platforms, data governance, and cutting-edge applications of AI and predictive
analytics.

● Experience with marketing automation platforms
● Strong analytical, problem-solving, and strategic thinking skills.
● Excellent communication, presentation, and interpersonal skills, with the ability to influence and
collaborate with executive leadership.
● Proven ability to build and manage high-performing teams.
● Experience with A/B testing, statistical modeling, and machine learning.
● Knowledge of data privacy regulations (e.g., GDPR, CCPA).
● Experience managing large-scale data projects and budgets.
● Passion for data-driven decision making and a customer-centric approach.

Bonus Points:
● Experience in the VMS (Vitamins, Minerals and Supplements) industry.
● International experience.
● Experience with cloud platforms (e.g., AWS, GCP, Azure).
● Familiarity with agile development methodologies.

 

#LI-AM1

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Staffing Agency Submission Notice
iHerb does not accept unsolicited 3rd party ("Agency") candidates. If you are an Agency, please send any requests to be considered as a supplier in our Vendor Management System to [email protected]. Do not contact iHerb employees directly. If requested to work on a role, any Agency candidates would be presented through the internal recruiting organization.

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About iHerb
iHerb is on a mission to make health and wellness accessible to all. We offer Earth’s best-curated selection of health and wellness products, at the best possible value, delivered with the most convenient experience.

We’re the world’s largest eCommerce platform dedicated to vitamins, minerals, and supplements, and other health and wellness products. For more than 25 years, we’ve been making it simple for people all over the world to purchase the highest quality products. From supplements to skincare to grocery items, we ship over 50,000 products, from over 1,800 brands direct to our customers in 180+ countries.

Our vision is to become the #1 destination for health and wellness across the world.

With a passion for wellness and a mind for innovative solutions, iHerb team members share a vision for a healthier world that drives them each day. Our 5 Shared Values unite our global team:

Focus on the Customer · Empower Our People · Be Entrepreneurial & Pivot Quickly ·
Embrace Diversity & Inclusion · Strive for Simplicity

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iHerb Benefits
At iHerb, we are dedicated to offering programs designed to help our employees and their families stay healthy, live well, and plan for their financial future. Built on a strong foundation, our programs provide options and upgrades with flexibility, protection, and security in mind. For the comprehensive benefits list, visit www.iHerbBenefits.com. For our international team members, you may be eligible for benefits depending on the country where you are employed. The Talent Acquisition Partner/local HR representative will go over the benefits you are eligible for. 

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iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.