Vice President, Demand Generation

About the Company: 

 Syndigo powers the continual flow of data and content throughout the entire commerce ecosystem— accelerating information so participants can increase sales on every shelf. We serve more than 50,000 global users across more than 14,000 global brands and manufacturers, connecting with more than 1,750 global recipient connections. Syndigo is a valued partner and acknowledged leader in the management of master data, product information, digital assets, content syndication and analytics, across many important industries including grocery, foodservice, hardlines, home improvement/DIY, oil & gas, pet, health and beauty, automotive, apparel, and healthcare products. 

About the Role:

We are seeking a Vice President of Demand Generation to join the growing B2B marketing organization at Syndigo. The role is responsible for driving demand across all verticals, segments, products, and audiences. It is a comprehensive and highly visible role, and includes oversight of all marketing channels, marketing operations, and the website. It is an excellent opportunity to have a big impact.  

 

HOW YOU WILL MAKE AN IMPACT: 

• Lead team of 8 FTEs and several agencies 
• Deliver marketing-sourced ARR pipeline to achieve company bookings plan 

• Source and influence closed/won ARR  

• Lead all demand generation channels, including tradeshows, paid digital, webinars, email nurtures, content syndication, and more 

• Lead our account-based strategy / ABM  

• Define optimal marketing mix to achieve pipeline and bookings goals by segment: SMB, Mid Market, Enterprise 

• Manage budget efficiently and proactively 

• Relentlessly evaluate ROI on programs: cut underperformance, invest more in overperformance, try new things 

• Manage marketing programs calendar and ensure flawless execution across channels 

• Leverage an integrated B2B marketing strategy using best practices from SiriusDecisions and cutting-edge B2B marketing trends and strategies  

• Own and optimize our marketing tech stack, including proactive use of genAI 

• Own reporting cadence: weekly, monthly, quarterly key metrics reviews 

• Partner closely with BDR and Sales organizations to ensure messaging alignment and lead follow-up 

• Partner closely with product and content marketing, and field enablement 

• Lead website strategy and day-to-day execution

 

WE'D LOVE TO HEAR FROM YOU IF YOU HAVE (Requirements): 

• 15+ years’ experience in B2B demand generation for software companies 

• Bachelor’s degree (required; MBA a plus) 

• Proven experience driving ARR pipeline  

• Experience supporting complex B2B sales organizations  

• Experience driving demand across segments: SMB, Mid Market, Enterprise; and across types: new logo, customer 

• Exceptional proven collaboration and good relationships with Sales organizations 

• Excellent written and verbal communication skills  

• Experience with modern martech stack 

• Marketo and Salesforce expertise. In Salesforce, must be able to create reports & dashboards, and work with the campaign, contact, account, and opportunity objects. 

• Responsible and ROI-driven budget manager 

• Strong and inspirational leader unafraid to roll up sleeves   

• Account-Based Strategy / ABM experience  

• Knowledge of and experience using SiriusDecisions best practices 

• Experience marketing in the commerce or product experience management space a plus 

• Proven experience building high-performing teams  

• Key qualities include: creative, high energy, articulate and poised communicator, high integrity, strong work ethic 

 

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