VIP & Institutional Growth Marketing Associate (6 month contract)
BinancePosted 2/12/2025
VIP & Institutional Growth Marketing Associate (6 month contract)
Binance
Job Location
Job Summary
We are seeking a VIP & Institutional Growth Marketing Associate to join Binance's marketing team. As a key member of the growth marketing team, you will contribute to content marketing efforts, create interactive content initiatives, and assist in planning and executing online and offline marketing activities. You will work closely with other teams to run promotional growth campaigns and collaborate with overseas partners and stakeholders. This is a 6-month fixed-term contract role that requires full-time commitment (5 days/week). Binance offers a competitive salary, company benefits, and the opportunity to thrive in a fast-paced environment with autonomy and opportunities for career growth.
Job Description
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 250 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Built by the world's largest digital asset exchange by trade volume, Binance VIP and Institutional offers access to digital asset solutions for VIP clients and institutions. We work closely with a wide range of market participants, including; individual traders, High-frequency trading (HFT) and proprietary trading firms, hedge funds, asset managers and family offices, market makers and brokers, investment banks, corporations, fintech firms, and more.
Responsibilities
- Contributing to the content marketing to increase brand awareness, drive leads, and upgrade VIP tiers
- Creating and developing interactive content initiatives such as newsletters and community operation posts
- Working on new user onboarding and growth product processes, including lifecycle strategy
- Assisting in the planning and execution of online and offline marketing activities, events, and campaigns
- Assisting in analyzing the VIP campaigns' performance by gathering data and providing a summary of key business results
- Staying on top of market trends and conducting desk research on competitive behaviors
- Working closely with growth marketing, Product Marketing, and PR across VIP growth related initiatives
- Collaborating with other BUs to run promotional growth campaigns
- Specific events, including VIP swag coordination
Requirements
- Bachelor's degree in any field from a top-tier university
- 1-3 years of working experience in community management, product and user experience, client lifecycle, user growth or related fields
- Knowledge of cryptocurrency and experience in community operations, including proficiency with social media tools (Telegram, X, etc.), organizing online events and campaigns, and a proven ability to build and maintain relationships with community members
- Bilingual English/Mandarin is required to be able to coordinate with overseas partners and stakeholders
- Strong data analysis skills and is able to present conclusions with data
- Strong communication skills and is able to work with global team
- Ability to thrive in a fast-paced environment, self-motivated, and capable of working under pressure
- This is a fixed term contract role, you must be able to commit for at least 6 months. You must also be able to commit to working full time i.e 5 days per week
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
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