VP - GTM Revenue Marketing (VIP)

WordPress VIP is the world’s leading enterprise content management platform. We help the world's largest companies (including Meta, Salesforce, and Disney) create innovative digital experiences with WordPress.

We are seeking a VP of GTM Revenue Marketing to create the vision for how we develop a scalable, repeatable growth engine across various markets, industries, and audiences. In this role, you will own the development and execution of our GTM revenue marketing strategy, which targets new business growth, expansion, cross-sell, and up-sell motions. You’ll oversee solutions and product marketing, GTM strategy, GTM marketing, and Partner Marketing, to create scalable, predictable growth and establish a team culture that merges GTM strategy with marketing excellence. Your team will be the experts who have deep market, product, and customer knowledge that leads to relevant, timely, and remarkable marketing programs. You understand the value and impact of customer storytelling and content as a way to grow awareness and shift perception. You can set strategy and hold expectations while being hands-on in leading, educating, and increasing your team of marketers. 

The ideal candidate is a creative and results-oriented leader with a proven track record in B2B enterprise marketing, and experience working in complex organizations with complex products and solutions. You are curious and tenacious, always looking for new ways to solve problems in an easy-to-understand, customer-centric manner. You can thrive in the unknown, comfortable with charting a path where there isn’t one to follow. In this role, you will establish new ways of working with sales, product, customer success, and divisional teams across WordPress VIP and Automattic. You will use data, customer insights, and performance marketing tactics to create full-funnel GTM campaigns that scalably and repeatedly increase pipeline, drive revenue, and optimize marketing’s impact across the customer journey. You will work closely with Brand by bringing together GTM, solutions, and partner marketing teams to develop relevant messaging, offers, and experience that lead to pipeline and revenue. 

Not only will you set the strategy within your business, but you will contribute significantly to the WordPress VIP Marketing strategy and roadmap, as well as Commercial investment planning for WordPress VIP. 

Responsibilities 

Market Development & GTM Strategy Execution

• Set strategy and execute by showing what good looks like to a team of high performing marketers. 

• Overseeing the Solutions & Product Marketing team, you will gather detailed insights on customer pain points, operational challenges, and competitor positioning to inform GTM strategy that aligns with WordPress VIP objectives and drives repeatable, consistent results, particularly in high-priority markets.

• Be customer-centric in decision-making, prioritizing gathering first-hand customer and partner insights to help shape our positioning and direction. 

• Partner directly with Product and Sales to ensure we are perfecting our positioning and selling of our solutions to key audiences and industries.  

• Establish and monitor key performance indicators (KPIs) to track and maximize marketing’s impact on pipeline creation, pipeline coverage, and closed won revenue, optimizing investments and strategies as needed.

Cross-Functional Collaboration & Alignment

• Represent marketing to the highest level inside WordPress VIP and across Automattic, with a proven track record of setting and breaking pipeline and revenue targets. 

• Compelling storytelling and communication skills to effectively reach various audiences internally and externally, focusing on outcomes and business impact. 

• Oversee and lead integrated go-to-market initiatives, aligning resources and messaging across departments to ensure a cohesive approach and strong value proposition for each target audience.

• Act as a bridge between marketing, business development, sales, customer success, and product marketing to ensure seamless lead handoffs, effective communication, and coordinated strategies for nurturing high-quality leads into customers. 

Pipeline & Revenue Growth

• Identify novel ways to reach new customers, grow into new business units in existing accounts, and develop cross-sell and up-sell programs by pushing for creative, high-impact marketing strategies.

• Prioritize pipeline coverage, conversion rates, and quality metrics to ensure consistent pipeline and revenue growth across key markets and customer segments.

• Partner with Lifecycle Marketing to develop a high-performing lifecycle program that nurtures leads, reduces churn, and maximizes the lifetime value of customers.

• Collaborate with the Brand and Growth team to drive awareness, demand, and performance across channels, including SEM, display, social media, content syndication, and partnerships.

• Leverage data analytics to optimize targeting, segmentation, and personalized messaging, enhancing digital strategy effectiveness.

• Continuously improve digital marketing approaches using automation tools to drive scale and efficiency across campaigns.

• Partner with Experiential Marketing to establish a best-in-class program that accelerates pipeline growth, shortens deal cycles, and improves win rates.

• Work closely with Sales and Customer Success leadership to refine strategies that address the needs of high-value accounts, increasing conversions and deal size post-sale.

Brand Awareness & Market Positioning

• Work with our WordPress VIP Brand & Growth team by sharing insights and trends to design and execute brand awareness campaigns that elevate our market presence and ensure consistent, compelling messaging across industries, verticals, and various buyer profiles.

• Develop strategies and tactical plans to increase brand recognition, credibility, and engagement, positioning WordPress VIP as a trusted leader within its key and emerging markets.

• Work with Brand & Growth to leverage PR, partnerships, events, and content marketing initiatives to reach new audiences, promote thought leadership, and enhance market visibility.

Team Leadership & Development

• Build, lead, and mentor a high-performing marketing team, fostering a culture of accountability, collaboration, and continuous learning.

• Establish clear performance expectations, provide ongoing coaching, and create development opportunities that support team members’ career growth.

• Lead by example, fostering a data-driven, growth-oriented mindset that encourages creative solutions and continual improvement.

Insights-driven Communication

• Leverage customer, product usage, and market insights to inform strategy, optimize campaigns, and provide insights for the executive team and stakeholders.

• Implement advanced measurement frameworks, leveraging CRM, automation platforms, and analytics tools to track marketing ROI and pipeline contribution.

Requirements 

• Bachelor’s degree in Marketing, Business, or a related field; or equivalent experience.

• Several years of B2B marketing experience, with a strong focus on revenue and demand generation for enterprise or SaaS companies, particularly in complex products and solutions.

• Proven experience in leading and scaling global marketing programs, with measurable impact on pipeline, conversion, and revenue growth.

• Extensive background in performance marketing, demand generation, and ABM, with a data-driven approach to decision-making and optimization.

• Deep understanding of global markets, regional nuances, and experience adapting marketing programs for different geographies, with extensive experience in the US market.

• Exceptional leadership and team-building skills, with a track record of developing and inspiring high-performance teams.

• Proficiency in marketing automation, CRM, and analytics platforms.

• Strong analytical, strategic, and creative problem-solving abilities, with a passion for driving results and making data-driven decisions.

Compensation and Benefits

Salary range: $240,000-$330,000 USD.  Please note that salary ranges are global, regardless of location, and we pay in local currency.

We are searching for high-caliber candidates with the skills and qualities to have a net positive for Automattic. Pay will reflect the potential contribution and the impact you can bring, which may, in some cases, go beyond the range stated.

This isn’t your typical work-from-home job—we are a fully-remote company with an open vacation policy. Read more about our compensation philosophy. To see a full list of benefits by country, consult our Benefits Page. And check out these links to learn more about How We Hire and What We Expect from Ourselves. #LI-Remote