Principal Product Marketing role
Required Skills
Job Summary
Experienced individual contributor to develop and drive product marketing and go-to-market strategy for maisa AI, combining technical depth with business acumen to reach enterprise decision-makers and technical buyers.
About Maisa
maisa AI enables enterprises and developers to confidently delegate mission-critical tasks to Digital Workers and AI Agents. Our unique computational approach combines AI intelligence with proven chain of work execution, while continuously capturing and transforming enterprise know-how into reusable knowledge. This allows enterprises and developers to deploy AI agents that grow smarter through feedback and real-world usage, maintaining full traceability and accountability. As the evolution of RPA, our platform sets new standards for reliable and explainable enterprise automation and AI agentic services.
# Principal Product Marketing
## The Role
We’re seeking an experienced individual contributor to develop and drive our product marketing and go-to-market strategy. This role combines technical depth with business acumen to reach enterprise decision-makers and technical buyers. While focused on enterprise sales, you’ll bring a product-led growth mindset to our marketing approach. Reporting to the COO, you’ll shape our market positioning and build our marketing capabilities through hands-on leadership.
## Key Responsibilities
– Drive enterprise-focused GTM strategy while incorporating PLG techniques to reach developers and technical decision makers
– Guide content and developer evangelism to build credibility within enterprise organizations
– Own product positioning and messaging strategy in the emerging Agentic AI and Digital Worker landscape
– Create compelling technical and business content that demonstrates how our platform’s unique chain of work enables accountable AI agents
– Drive thought leadership across technical and enterprise audiences
– Lead content development and strategy, including technical documentation and business case studies
– Guide and mentor marketing team members while maintaining strong individual contribution
– Collaborate with sales on enablement materials and enterprise customer acquisition
– Manage relationships with external agencies and marketing resources
## Required Qualifications
– 5+ years of hands-on product marketing experience in enterprise B2B software
– Strong track record marketing to US enterprises and technical audiences
– Experience marketing developer platforms or technical products
– Deep understanding of AI Agents and enterprise automation market landscape
– Proven ability to translate complex technical concepts into business value
– Business proficiency in English; additional European languages a plus
– Experience working in fast-paced, founder-led environments
## Desired Qualities
– Self-starter with strong individual contributor mindset
– Fast learner who actively uses AI tools to enhance marketing capabilities
– Experience building personal brand and thought leadership on X and LinkedIn
– Understanding of Gen Z social media dynamics, particularly video shorts content strategies
– Strategic thinking balanced with hands-on execution
– Technical aptitude to understand and articulate complex concepts
– Experience with product-led and community-driven growth
– Comfort with ambiguity and rapid change
– Preference for flat organizations and direct impact over management layers
## What We Offer
– Opportunity to shape the future of accountable enterprise AI agents
– Competitive compensation package incl. seed stage ESOP program participation
– Flexible location (US or Europe)
– Flat organization focused on impact
– Work with cutting-edge computational AI technology
– Dynamic, experienced team of technical experts
maisa AI is an equal opportunity employer committed to building a diverse and inclusive team.