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Full-Funnel B2B Marketing Specialist at Sparkrock: Develop and execute marketing initiatives across Education, Nonprofits, and Public-Sector/Government Organizations.
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B2B Marketing Specialist, Sparkrock
Sparkrock
Job Location
Job Summary
Sparkrock is seeking a Full-Funnel B2B Marketing Specialist to own and execute marketing initiatives across their core verticals - Education (primarily K-12), Nonprofits, and Public-Sector/Government Organizations. The ideal candidate will develop and implement integrated campaign strategies that drive pipeline, deepen customer engagement, and create and expand partner relationships. With a 100% remote work environment, flexible hours, and opportunities for growth, Sparkrock is an excellent choice for motivated marketing professionals. As part of the team, you will collaborate with cross-functional teams, track pipeline metrics, and optimize efforts to meet or exceed quarterly targets. With a focus on diversity and inclusion, Sparkrock encourages applications from underrepresented groups. The company offers stipends, introductions to thought leaders, and access to leading-edge tools to support your career goals. If you are highly motivated and love building and growing, this is the place for you!
Are you a high-performing B2B marketing expert with a growth mindset? Do you want to work for a best-in-class, 100% remote organization with the brightest talent from around the world? If so, then keep reading…
Sparkrock helps social benefit organizations like nonprofits, school boards, and government agencies to reach their greatest potential using technology. We help to make these mission-driven organizations more efficient, freeing up their time and resources to focus on the good they want to achieve. Every day, nearly 45,000 people use our ERP products to make the world a better place.
We are seeking a Full-Funnel B2B Marketing Specialist to own and execute marketing initiatives across our core verticals - Education (primarily K-12), Nonprofits, and Public-Sector/Government Organizations. Reporting to the Director of Marketing and working alongside the Marketing Manager, you will develop and implement integrated campaign strategies that drive pipeline, deepen customer engagement, and create and expand partner relationships. You will co-own the full marketing funnel—overseeing brand awareness, demand generation, customer marketing, and partner programs that enable our continued growth and success within Canada and the USA.
If you are highly motivated and love building and growing, this is the place for you!
Responsibilities
Campaign Planning
*Develop segment-specific campaign plans aligned with our overall marketing strategy.
Demand Generation
*Plan and execute multi-channel campaigns (email, paid media, webinars, social media, events) tailored to decision-makers and influencers in our target verticals.
*Track pipeline metrics (MQLs, SQLs, opportunities, revenue) and optimize efforts to meet or exceed quarterly targets.
*Collaborate with the sales team to refine lead scoring, outreach tactics, feedback loops, and lead handling processes.
Partner Marketing
*Identify and cultivate strategic partnerships with education- and nonprofit-focused alliances, associations, and channel partners.
*Co-develop joint marketing programs (co-branded webinars, thought leadership content, cross-promotions) that expand market reach and elevate brand credibility.
*Manage partner relationships, ensuring clear communication and tracking of shared objectives.
Customer Marketing
*Design campaigns and support initiatives to drive upsell, cross-sell, and retention among existing customers.
*Capture and showcase customer success stories and case studies.
*Develop and support customer advocacy programs (reviews, referrals, user groups, etc.) that strengthen relationships and highlight organizational impact.
Event Marketing
*Co-own strategy and drive execution for conferences, trade shows, and webinars.
*Collaborate with Sales, Customer Success, and Product teams to plan speaking engagements, sponsored events, and other in-person/virtual activities that generate leads, foster industry connections, and bolster thought leadership.
Data & Analytics
*Regularly analyze campaign performance, pipeline impact, and ROI to inform short-term optimizations and long-term planning.
*Use insights from CRM, marketing automation platforms, and analytics dashboards to guide optimization and forecast accurate results.
*Report on progress to leadership, highlighting wins, learnings, and opportunities for scaling.
Requirements
*Bachelor’s degree or equivalent certifications and experience in marketing, communications, or other relevant fields
*5+ years of experience working in a high-growth B2B marketing environment, ideally with a niche vertical focus
*Demonstrated success in planning and executing full-funnel campaigns that drive awareness, lead generation, nurture, and retention
*Proven ability to collaborate with external partners and leverage customer relationships to grow revenue
*Proficiency in using CRM (e.g. Salesforce) and marketing automation (e.g. HubSpot) for campaign and lead management
*Skilled at interpreting data, measuring ROI, and iterating quickly to improve campaign performance
*Strong collaboration and communications skills, including the ability to work with and influence cross-functional teams and present insights effectively.
Nice to have
*Deep HubSpot expertise
*Nonprofit or Education-specific background
*Hands-on familiarity with account-based marketing tools and strategies for engaging with named target accounts
*Track record of managing company presence at conferences and trade shows, with systems in place to demonstrate direct pipeline and revenue impact
*Excellent writing skills that can be applied to long- and short-form content; double bonus points if you’re skilled at interviewing SMEs to extract expert-level insights that resonate with B2B buyers
*Advanced analytics skills - competency using BI tools (e.g., Tableau, Power BI) or running more sophisticated analyses on marketing performance data
Benefits
We don’t call them perks; they’re just part of what makes working at Sparkrock great.
*We are 100% remote and global. Live your best life wherever that may be, and never lose out on career opportunities because of it.
*Flexible work hours. We work asynchronously and don’t care when you’re online, just that you deliver great results and are there for our customers.
*We are dedicated to your growth with consistent and meaningful feedback, support in achieving your personal career goals, and access to leading-edge tools, playbooks, and technology to amplify your experience.
*Introductions to thought leaders in the space and webinars on cutting-edge tech hot topics.
*Stipend to help set up your ideal home office
*Focus on culture: coffee chats, happy hours, cooking classes, book clubs, and more!
We strive to build a team that reflects the diversity of the community we work in and encourage applications from traditionally underrepresented groups such as women, visible minorities, Indigenous peoples, people identifying as LGBTQ2SI, veterans, and people with disabilities.
