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Podium
At Podium, the Content Strategist will drive our full funnel content marketing efforts, working closely with marketing and sales stakeholders to deliver high-quality content that resonates with our target audiences. This role involves developing content strategies aligned with business goals, creating various types of content such as blog articles, case studies, and white papers, and managing a team of writers. The ideal candidate is customer-obsessed, a natural storyteller, and has experience in SEO and technical tools.
The Role:
As a Content Strategist at Podium, you'll play a key role in the company’s go to market success. In this role, you’ll drive our full funnel content marketing efforts, working closely with marketing / sales stakeholders to deliver high quality content that resonates with our target audiences and that is aligned to our business strategy/pipeline goals.
We are looking for someone who can quickly become an expert on our target customer base across our core industries and develop an expertise in Podium’s offering & positioning. Primary responsibilities include developing high performing marketing/sales content, executing on a vertical content calendar, owning production of SEO-optimized blog articles, and working with leadership to strengthen Podiums’ narrative and positioning across channels.
The ideal person is customer obsessed, a natural-born storyteller, performance driven, creative and loves operating in a high ownership, high velocity environment. This individual should be excited to not only manage the content but work on the execution of editing and writing. The expectation is that 20% of the time is on strategy and ~80% is working as an individual contributor writing and editing content. This Individual will also develop and manage a team of in-house/external writers.
Key Responsibilities:
Customer/Industry Expertise: build an expertise on our target customers & industries (auto, HVAC, MedSpa, Jewelry, Furniture/Mattress) to inform vertical content strategy & positioning. Conduct regular research via customer interviews, gong recordings, and more.
Content Strategy: work with channel leaders to produce a vertical content strategy that aligns to our growth and customer engagement goals.
Content development: write and edit high performing content for use across marketing channels including webinar decks, guides/ebooks, trade show speaking decks, customer case studies, white papers, podcast/video scripts, blog articles, etc.
Customer Stories: Execute on the ongoing cadence of customer stories / case studies to demonstrate Podium’s value to our prospects.
Blog Editorial Strategy: Oversee production of editorial blog strategy, producing 10-20 SEO-optimized, high quality articles monthly. Collaborate with the SEO team.
Podium product knowledge base: Work with product managers to cultivate a strong understanding of Podium’s AI platform including value drivers and differentiators. Produce and share key details to the marketing team.
Positioning: Work with go-to-market leadership to refine and improve Podium’s narrative and positioning across channels.
Team leadership: manage a small team of in-house/external writers, coaching on content creation, best practices, and data-driven decision making.
Processes & governance: establish content creation workflows (balancing for speed & quality) and content governance standards.
Qualifications and Skills:
5-7 years in content/editorial strategy, product marketing, or sales enablementExceptional writing, editing and storytelling abilities
Customer obsession. You know that good content requires understanding your audience and you constantly conduct research (interviews, gong calls, etc) to deepen your knowledge.
Strategic thinking and analytical mindset; data-driven approach to content creation
Demonstrated ability to develop comprehensive content strategies based on business goals and customer research.
Pace Setter: You’d be described as a “self starter.” You move fast and continuously seek out ways to increase your impact and challenge the status quo.
Extremely organized project manager capable of juggling multiple projects simultaneously.
Strong grounding in SEO best practices and tools.
Technical Proficiency: familiarity or willingness to learn tools such as Figma, WordPress, Ahrefs, Canva, Asana, and Google Suite.
SEO knowledge and experience
Proven ability to collaborate well with cross-functional teams
Excellent communication skills
(Preferred) content leadership experience at a high growth, software company.
(Preferred) previous experience working with small businesses or in one of Podium’s target industries.
