Podium
Develop high-quality content for Podium's marketing efforts, aligning with business goals and audience needs. Manage content strategy, creation, and team leadership to enhance brand narrative and engagement.
Twilio
Senior Manager of Government Relations and Public Policy EMEA - Track policy developments, analyze regulations, and contribute to engagement strategies
Twilio
Senior Manager of Government Relations and Public Policy EMEA - Track policy developments, analyze regulations, and contribute to engagement strategies
Coursera
Senior Sales Systems Analyst - SalesforceIndia: Maintain & enhance Salesforce instance, sales processes, including CPQ, partnering with cross-functional teams.
Dropbox
Join Dropbox's Design Systems team as a Frontend Software Engineer and contribute to building scalable and accessible user interfaces.
Coursera
Data Systems Analyst at Coursera: Manage ticketing systems, analyze workflow data, and optimize processes for course maintenance requests.
Anaplan
Senior HR Systems Analyst for Workday HCM at Anaplan, designing and implementing technical solutions to optimize system performance and enhance functionality.
Clipboard Health
Technical Systems Administrator role at Clipboard Health, managing technical systems with a focus on Zendesk administration
Binance
Compliance Manager - Develop & maintain compliance systems, manage team, identify risks & drive product vision for Binance's cryptocurrency business.
Binance
Compliance Manager for Compliance Solutions at Binance, driving product vision and managing a team to ensure efficient compliance system and control design.
AlphaSense
Workday Principal People Systems Analyst job description: design, implement, support Workday modules, collaborate with stakeholders, drive operational excellence.
AlphaSense
Lead Workday configuration and support for AlphaSense's HR systems, collaborate with business partners, and optimize HR processes using your expertise in Workday modules.
Figma
Manage Figma's financial planning systems, lead Pigment platform enhancements, collaborate across teams to optimize processes, and drive tool adoption for strategic financial management.
Twilio
Business Systems Analyst at Twilio - Design & configure Zendesk instance, collaborate with cross-functional teams, and deliver high-quality solutions for customer support and services.
Workiva
Lead GTM systems transformation at Workiva, collaborating with senior stakeholders to optimize sales processes and drive business impact. Utilize expertise in Salesforce Sales Cloud and other tools to enhance efficiency and productivity.
KOHO
Senior Design Systems & UI Designer at KOHO - Build scalable design systems, collaborate with cross-functional teams, and create intuitive user experiences.
Vercel
Design and maintain tooling for the Customer Success Engineering team at Vercel. Collaborate with peers, integrate new technologies, and ensure data integrity while supporting customer success through engineering solutions.
Rackspace
Lead Sales Operations processes using Salesforce, collaborate with teams on system enhancements, perform UAT, and ensure smooth releases while providing training and report extraction support.
Coursera
Gainsight CS Admin - lead configuration and administration, design business processes, collaborate with stakeholders
Staff Systems Engineer at Reddit: Manage integrations, implement governance policies for Generative AI tools, and ensure seamless connectivity between platforms.
Podium
At Podium, the Content Strategist will drive our full funnel content marketing efforts, working closely with marketing and sales stakeholders to deliver high-quality content that resonates with our target audiences. This role involves developing content strategies aligned with business goals, creating various types of content such as blog articles, case studies, and white papers, and managing a team of writers. The ideal candidate is customer-obsessed, a natural storyteller, and has experience in SEO and technical tools.
The Role:
As a Content Strategist at Podium, you'll play a key role in the company’s go to market success. In this role, you’ll drive our full funnel content marketing efforts, working closely with marketing / sales stakeholders to deliver high quality content that resonates with our target audiences and that is aligned to our business strategy/pipeline goals.
We are looking for someone who can quickly become an expert on our target customer base across our core industries and develop an expertise in Podium’s offering & positioning. Primary responsibilities include developing high performing marketing/sales content, executing on a vertical content calendar, owning production of SEO-optimized blog articles, and working with leadership to strengthen Podiums’ narrative and positioning across channels.
The ideal person is customer obsessed, a natural-born storyteller, performance driven, creative and loves operating in a high ownership, high velocity environment. This individual should be excited to not only manage the content but work on the execution of editing and writing. The expectation is that 20% of the time is on strategy and ~80% is working as an individual contributor writing and editing content. This Individual will also develop and manage a team of in-house/external writers.
Key Responsibilities:
Customer/Industry Expertise: build an expertise on our target customers & industries (auto, HVAC, MedSpa, Jewelry, Furniture/Mattress) to inform vertical content strategy & positioning. Conduct regular research via customer interviews, gong recordings, and more.
Content Strategy: work with channel leaders to produce a vertical content strategy that aligns to our growth and customer engagement goals.
Content development: write and edit high performing content for use across marketing channels including webinar decks, guides/ebooks, trade show speaking decks, customer case studies, white papers, podcast/video scripts, blog articles, etc.
Customer Stories: Execute on the ongoing cadence of customer stories / case studies to demonstrate Podium’s value to our prospects.
Blog Editorial Strategy: Oversee production of editorial blog strategy, producing 10-20 SEO-optimized, high quality articles monthly. Collaborate with the SEO team.
Podium product knowledge base: Work with product managers to cultivate a strong understanding of Podium’s AI platform including value drivers and differentiators. Produce and share key details to the marketing team.
Positioning: Work with go-to-market leadership to refine and improve Podium’s narrative and positioning across channels.
Team leadership: manage a small team of in-house/external writers, coaching on content creation, best practices, and data-driven decision making.
Processes & governance: establish content creation workflows (balancing for speed & quality) and content governance standards.
Qualifications and Skills:
5-7 years in content/editorial strategy, product marketing, or sales enablementExceptional writing, editing and storytelling abilities
Customer obsession. You know that good content requires understanding your audience and you constantly conduct research (interviews, gong calls, etc) to deepen your knowledge.
Strategic thinking and analytical mindset; data-driven approach to content creation
Demonstrated ability to develop comprehensive content strategies based on business goals and customer research.
Pace Setter: You’d be described as a “self starter.” You move fast and continuously seek out ways to increase your impact and challenge the status quo.
Extremely organized project manager capable of juggling multiple projects simultaneously.
Strong grounding in SEO best practices and tools.
Technical Proficiency: familiarity or willingness to learn tools such as Figma, WordPress, Ahrefs, Canva, Asana, and Google Suite.
SEO knowledge and experience
Proven ability to collaborate well with cross-functional teams
Excellent communication skills
(Preferred) content leadership experience at a high growth, software company.
(Preferred) previous experience working with small businesses or in one of Podium’s target industries.
