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- Posted
Digital Marketing Manager at Yubico: drive growth and optimize performance across paid media channels
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Digital Marketing Manager (Germany)
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Job Location
Job Summary
Yubico is seeking a Digital Marketing Manager to support the development and execution of their digital marketing strategy. The ideal candidate will have 3-5 years of experience in digital marketing, expertise in paid media platforms, and strong analytical skills. They will collaborate with cross-functional teams to drive growth and optimize performance across various paid media channels. Yubico offers a flexible work environment, social connection opportunities, and competitive benefits. As part of their mission to make secure login easy and available for everyone, they donate YubiKeys to organizations helping at-risk individuals through their philanthropic initiative, Secure it Forward. The company values diversity and inclusivity, and is an equal opportunity employer. With a strong company culture and employees located in over 14 countries, Yubico provides a unique work environment that allows employees to thrive. As part of the team, you will have the opportunity to contribute to groundbreaking projects and shape the future of AI. Apply now and join Yubico's mission to make the internet more secure for everyone.
Meet Yubico: the inventor of the YubiKey––the world's first and leading security key. Our company’s mission is to make secure login easy and available for everyone. Yubico was founded in 2007 by Stina and Jakob Ehrensvard, and recently went public on Nasdaq Stockholm Main Market: YUBICO. Our customers include Fortune 500 companies, hundreds of government agencies and millions of individuals in over 160 countries that rely on Yubico technology to secure access to computers, online services and mobile apps. We are a global company with a strong company culture and employees located in over 14 countries. Yubico’s headquarters are based in Stockholm, Sweden and Santa Clara, CA. Aligned with our mission to make the internet more secure for everyone, Yubico donates YubiKeys to organizations helping at-risk individuals through our philanthropic initiative, Secure it Forward.
At Yubico, we offer:
Freedom and Flexibility: At Yubico, we want you to be your most productive selves whether you decide to work 100% from home or choose to work hybrid/onsite. The way we balance the fast-paced demands of a high-growth company and sustainability is making rest a priority.
Yubico Values: We work to ensure that our employees have an open space to have their voices amplified to create a workplace where everyone feels like they belong. Aligned with this, our employees have created some pretty cool Employee Resource Groups: YubiPride, YubiBIPOC, YubiSustainability and YubiWomen. Additionally, Yubico donates YubiKeys to organizations in need all over the world (you can read more about our work here).
Social Connection: Relationships and connectedness matter, and we love spending time with our team! Our virtual workspace keeps us connected day-to-day whether it's through Yubico celebrating wins or our buzzing Slack communities. We host an all-team event in a new location every year where we plan for upcoming quarters, set goals, and most importantly, host fun events to encourage team building outside of the workplace. Check out our Life at Yubico Page on LinkedIn and our awards here.
The Role:
We are seeking an experienced Digital Marketing Manager to support the development and execution of our digital marketing strategy, driving growth and optimizing performance across various paid media channels. This role requires a knowledgeable professional with expertise in paid media platforms and best practices for B2B and B2C digital marketing. The ideal candidate is data-driven and creative, with the ability to manage campaigns, analyze performance metrics, and contribute to continuous improvement toward goals aligned with our business objectives.
Tasks & Responsibilities:
- Assist in developing and implementing a multi-channel paid digital marketing strategy to drive awareness, lead generation, and customer acquisition and retention.
- Collaborate on the creation and management of a paid digital marketing roadmap, ensuring alignment with cross-functional stakeholders and company goals.
- Manage and execute paid digital marketing campaigns, including paid search, paid social, display, video, and other programmatic advertising channels to ensure a high return on investment (ROI).
- Measure and report on the performance of paid digital marketing campaigns using data analytics tools (e.g., Google Analytics, Looker, Salesforce).
- Analyze data and trends to improve digital marketing effectiveness and efficiency.
- Provide insights and reports to cross-functional teams on key metrics and campaign performance.
- Work closely with cross-functional teams, including product marketing, creative, SEO, operations, and sales to ensure cohesive marketing efforts.
- Identify new paid digital marketing opportunities to enhance customer engagement and acquisition.
Basic Qualifications:
- 3-5 years of experience in digital marketing in both B2B and E-commerce.
- Proven ability to support and execute paid digital marketing campaigns.
- Experience managing budgets across multiple digital channels.
- Strong understanding of SEM, social media advertising, and their roles within broader digital marketing strategies.
- Proficiency in digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, LinkedIn Business Manager, and similar platforms.
- Strong analytical skills with the ability to interpret data and make informed decisions.
- Excellent written and verbal communication skills.
- Solid project management skills.
#LI-REMOTE
#LI-AS1
We are an equal opportunity employer, we value diversity and uphold an inclusive environment where all people feel that they are equally respected and valued. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity or expression, age, marital status, religion, national origin, disability, protected Veteran status or any other characteristic protected by law. We'd love to learn about what you can add to our diverse team.
Yubico does not accept agency resumes or referrals so please do not send them to our careers staff or employees. Yubico is not responsible for any fees related to unsolicited resumes or referrals.
Personal data submitted through this form is used for managing Yubico’s recruitment activities, which include facilitating any application you make, setting up and conducting interviews and tests for applicants, evaluating and assessing results and selecting candidates, and as otherwise needed in our recruitment and onboarding processes. The use of your personal data may also be necessary prior to entering into a contract with you (that is prior to offering you a job with Yubico). Your personal data will only be used for the purposes for which it was collected and in accordance with the Yubico Privacy Notice. We only keep your personal data for as long as necessary and in compliance with Yubico’s record retention policies. If you have asked us to, we will keep you informed of other opportunities at Yubico. We do this in various ways, including email and by phone. If at any time you do not want us to contact you or use your information as described herein please contact us at [email protected] to let us know and we will delete all such information. Providing your personal data is voluntary, but necessary to join our talent community, and if you do not agree to provide your data, we will not be able to consider you as part of our talent community.
As part of providing the requested service, we will transfer your data to be processed by Lever, Inc., a service provider contracted by Yubico AB and/or its subsidiaries that meets legally mandated privacy requirements. The Yubico Privacy Notice offers more information about Yubico privacy practices, including the lawful basis for processing of personal data, how to lodge a complaint with the supervisory authority, and how to contact Yubico to exercise your data subject rights. In this notice, when we refer to "Yubico", "us", "we" or "our", we mean the Yubico group company or companies that you apply to, or correspond with, and which are responsible for any personal data collected about you.
