Growth Marketing Manager

Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally, from rapidly growing startups to some of the world's largest enterprises. Founded in 2015, the company is one of the fastest growing companies in SaaS, raising approximately $250 million to date and valued at $1.6 billion. Apollo.io provides sales and marketing teams with easy access to verified contact data for over 210 million B2B contacts and 35 million companies worldwide, along with tools to engage and convert these contacts in one unified platform. By helping revenue professionals find the most accurate contact information and automating the outreach process, Apollo.io turns prospects into customers. Apollo raised a series D in 2023 and is backed by top-tier investors, including Sequoia Capital, Bain Capital Ventures, and more, and counts the former President and COO of Hubspot, JD Sherman, among its board members.

Position Overview:

The Growth Marketing Manager will play a critical role in driving our company's expansion by developing and executing data-driven strategies to acquire customers. This position requires a unique blend of analytical expertise, creative thinking, and deep knowledge of digital marketing channels.

The ideal candidate will be highly motivated, results-driven, and customer-centric, with a strong entrepreneurial spirit and a passion for scaling businesses through innovative marketing tactics.

Responsibilities:

• Growth Strategy Development & Execution: 
• Develop and implement comprehensive growth marketing strategies across multiple channels, ensuring alignment with overall business objectives.
• Identify and capitalize on new opportunities to drive sustainable business growth.
• Mastery of Meta: 
• Manage and optimize Meta ad campaigns, including audience targeting, ad creative, and bidding strategies, to maximize ROI. 
• Scale Meta advertising accounts to drive MQL growth while improving LTV:CPA. 
• Stay up to date with Meta advertising policies and best practices to ensure compliance and optimal performance. 
• Analyze Meta ad performance data to identify trends, insights, and opportunities for optimization.
• Channel Expansion: 
• Develop and execute targeted campaigns to effectively reach decision-makers on LinkedIn.
• Continuously test and evaluate new acquisition channels to expand reach and drive MQLs.
• Conversion Rate Optimization (CRO): Improve conversion rates by continuously testing and optimizing key elements, including audiences, user flows, creatives, CTAs, and landing pages.
• Data-Driven Decision-Making: 
• Track, measure, and analyze key marketing metrics to assess campaign performance and identify areas for improvement. 
• Leverage data insights to optimize marketing spend and maximize ROI.
• Industry & Trend Awareness: Stay informed on the latest growth marketing trends, tools, and AI to maintain a competitive edge. 

Qualifications:

• Education: Bachelor’s degree in Marketing, Business, or a related analytical field.
• Experience: 6+ years of experience in growth marketing, with a proven track record of success.
• Paid Acquisition Expertise: Demonstrated ability to manage and optimize Meta and LinkedIn Ads campaigns. Experience with other digital advertising platforms is a plus.
• Analytical & Technical Skills:
• Strong proficiency in data analysis and reporting, with the ability to translate insights into actionable strategies.
• Ability to create and set up new events in ad platforms and familiarity with Google Tag Manager.
• Communication & Collaboration:
• Excellent written and verbal communication skills.
• Ability to collaborate effectively with cross-functional teams.
• Problem-Solving & Adaptability:
• Creative problem-solver with a proactive and results-oriented approach.
• Comfortable working in a fast-paced, dynamic environment and adapting to new challenges.
• Passion for Growth: A deep passion for driving business growth and making a meaningful impact.
• Lifelong Learner: Eager to continue to learn and develop both personally and professionally.

Why You’ll Love Working at Apollo

At Apollo, we’re driven by a shared mission: to help our customers unlock their full revenue potential. That’s why we take extreme ownership of our work, move with focus and urgency, and learn voraciously to stay ahead.

As a remote-first company, we invest deeply in your growth, ensuring you have the resources, support, and autonomy to own your role and make a real impact. Collaboration is at our core—we’re all for one, meaning you’ll have a team across departments ready to help you succeed. We encourage bold ideas and courageous action, giving you the freedom to experiment, take smart risks, and drive big wins.

If you’re looking for a place where your work matters, where you can push boundaries, and where your career can thrive—Apollo is the place for you.