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Drive MyFitnessPal's product strategy by developing go-to-market plans, conducting market research, and collaborating with cross-functional teams to enhance brand presence and user engagement.
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MyFitnessPal
At MyFitnessPal, we focus on health and wellness by providing tools to help users achieve their goals. The Product Marketing Manager will develop go-to-market strategies, collaborate with cross-functional teams, conduct market research, support campaigns, and contribute to brand growth. This role requires experience in product marketing within B2C consumer tech, strong communication skills, and the ability to analyze data for strategic actions.
Love Health & Wellness? Love improving the lives of people everyday? Want to help build and scale a business? At MyFitnessPal, we believe health starts with what you eat. We provide tools, resources and support to enable users to reach their health goals.
The Product Marketing team at MyFitnessPal collaborates with all business units to help drive our business forward and help our users achieve their goals. The role of Product Marketing is to deeply understand our consumer’s needs and to use these insights to help inform our product strategy, craft our positioning and messaging, and develop go-to-market strategies.
The ideal candidate is a strategic thinker with a strong understanding of consumer behavior and a proven track record of bringing products to market in creative ways. They should have proven experience with executing cross-channel consumer GTM strategies that deliver results, working cross-functionally with Product, Design, Engineering, UX Research and the broader Marketing & Creative teams. We’re a small team, so experience developing both GTM and creative briefs, and working directly with creative teams providing brand level feedback is a plus.
Develop and execute go-to-market plans for new product launches and experiments, including positioning, messaging, and channels.
Partner with UX research to uncover audience insights for effective messaging and GTM strategies.
Support market research and competitive analysis to identify trends and customer needs.
Contribute to strategic marketing campaigns from planning to execution.
Work with product, marketing and analytics to measure the impact of campaigns and optimize results.
Partner with Product to help inform the roadmap with marketing insights.
Support efforts to elevate the brand across key touchpoints in partnership with Product, Marketing, and Design teams.
Bring creativity and fresh ideas to help grow the brand and business.
This role reports to the VP of Product Marketing.
2-4 years of experience in product marketing
Previous experience in a B2C consumer tech company, preferably with an app
Strong communication skills, especially with writing clear GTM strategies & briefs
Experience working in an iterative, testing-oriented culture
Ability to analyze data and turn insights into strategic marketing actions
Ability to package smaller AB tests together into meaningful stories
Results-oriented with experience contributing to marketing strategies and campaigns
Familiarity with conducting qualitative and quantitative research
Positive, proactive attitude with a collaborative mindset
Please consider applying even if you don’t meet 100% of the qualifications. Research shows you can still be considered for a position if you meet some of the requirements. At MyFitnessPal, we’re building a fitness product for everyone and believe our team should reflect that. We encourage people of different backgrounds, experiences, abilities, and perspectives to apply.
The reasonably estimated salary for this role at MyFitnessPal ranges from $78,000 - $117,000. Not all candidates will be eligible for the upper end of the salary range. Actual compensation is based on factors such as the candidate’s skills, qualifications, and experience. In addition, MyFitnessPal offers a wide range of comprehensive and inclusive employee benefits for this role including healthcare, parental planning, mental health benefits, annual performance bonus, a 401(k) plan and match, responsible time off, monthly wellness and technology allowances, and others.
